Telerik Chooses Marketo to Enhance Behavior-Based Customer Engagement for its 1M-Strong Mobile and Cross-Platform Developer Community

Global App Development Solutions Leader Turns to Marketo for Highly-Scalable Digital Marketing and Budget Management Platforms

Oct 01, 2013, 08:30 ET from Marketo

SAN MATEO, Calif., Oct. 1, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that Telerik® has selected Marketo to power its digital marketing initiatives and associated spend tracking across email, web, and social channels. Over one million developers use Telerik worldwide for application development, software testing, agile project management, reporting, and content management across all major development platforms. The company was looking for a solution to enhance engagement with prospective customers and foster relationships with current ones, while increasing management efficiencies in program spend.


"As Telerik's market traction continues accelerating across multiple geographies, platforms, screens, and devices, we needed a digital marketing platform that could keep up with our growth," said Lisa Hatheway, Vice President of Demand Generation at Telerik. "During the evaluation phase, we went from considering Marketo exclusively for email campaigns, to realizing adopting it across all our channels could pay huge dividends in targeting prospects who could most benefit from our solutions. We look forward to leveraging Marketo to help us deliver truly relevant content based on customer behavior. And with Marketo Financial Management, we should have the ability to easily connect all of our initiatives to associated spend data for easy campaign ROI reporting."

About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise.  The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

Telerik is either a registered trademark or trademark of Telerik AD in the United States and/or other countries.

SOURCE Marketo