Tempe Festival Of The Arts And AT&T Collaborate To Create First App For Spring Festival

Mobile Web App Will Serve as Online Hub for Festival Offerings

Mar 27, 2014, 13:30 ET from AT&T Inc.

TEMPE, Ariz., March 27, 2014 /PRNewswire/ -- Today, the Tempe Festival of the Arts and AT&T* announced the availability of a new mobile web app created to serve as a resource for attendees of the popular local arts event. The mobile interface will act as an informational hub for the nearly 225,000 expected visitors of the 37th Annual Spring Tempe Festival of the Arts on March 28-30.

"Festivals typically rely on websites to promote their events, but they are not always mobile-friendly," said Jerry Fuentes, president of AT&T Arizona and New Mexico. "This web app is sponsored by AT&T and is something that attendees can easily access on their mobile devices to help enhance their festival experience."

Attendees can utilize the app by visiting tempefestivalofthearts.mobi from their mobile web browsers. The easy-to-navigate app features a festival map and information on booths, artists, transportation, food and beverages, entertainment, and more.**

"We're excited to have a mobile source for everything the festival has to offer," said Kate Hastings, Tempe Festival of the Arts managing director. "Our guests will be able to use this app to guide their visit from start to finish with just a few taps on their smartphones." 

For questions about the app while at the festival, attendees can visit the on-site Information Booth or AT&T tent.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Standard mobile data charges may apply.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

Reliability claim based on data transfer completion rates on nationwide 4G LTE networks.  LTE is a trademark of ETSI. 4G LTE not available everywhere.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About Tempe Festival of the Arts The award-winning Tempe Festivals of the Arts is among the oldest and largest festival of its kind in the Desert Southwest. The 37th Annual Spring Tempe Festival of the Arts is ranked among the top fine art festivals in the nation, and draws artist participation from all 50 states and North America. An urban street festival located on world-famous Mill Avenue in Downtown Tempe, more than $1.6 million of original art is sold on average at the Festival. The Tempe Festival of the Arts is an enterprise of Downtown Tempe Foundation, Inc., a 501(c)3 charitable nonprofit organization working with Downtown Tempe Community, Inc. to improve the vibrancy and excellence of the cultural, lifestyle and commerce experience in the Mill Avenue District.

Logo - http://photos.prnewswire.com/prnh/20120612/DA23287LOGO