tendercare Names Caregiver-Creator Chris Punsalan as Creative Director & Head of Community

Beloved family caregiving storyteller brings audience of millions, personal mission, and upcoming book to the platform, helping the 63M Americans caring today

NEW YORK, Aug. 21, 2025 /PRNewswire/ -- tendercare, the technology platform transforming the experience of family caregiving, today announced that Chris Punsalan, one of the internet's most recognized caregiver-creators, is joining the company as Creative Director & Head of Community.

Punsalan, who built a global following by sharing his journey caring for his grandmother until her passing at age 97, has become a voice for millions navigating the realities of family caregiving. Across TikTok, YouTube, Instagram, LinkedIn, and more, his heartfelt storytelling has drawn over 5.5M followers and hundreds of millions of views, elevating awareness of what 63 million Americans live every day: the sacrifices, strength, and complexity of caring for aging family members.

At tendercare, Chris will lead all creative, content, and community strategy efforts, working directly with founder & CEO Shauna Sweeney to expand the company's cultural impact and grow the platform into a category-defining brand helping the modern, multigenerational family absorb aging not as a crisis, but as an integrated life stage.

Redefining Expectations for Businesses Serving Families

Beyond reach, Chris's appointment accelerates tendercare's goal of raising the standard of what families should expect from eldercare services. For the first time, millions of family caregivers — the most valuable decision-makers in healthcare and aging — are being united into a single platform.

"Chris is a master storyteller who turned a private caregiving experience into a universal conversation," said Shauna Sweeney, founder & CEO of tendercare. "Today, the businesses who get it are already in active, dynamic conversation with the people they serve — earning trust in real time across every social platform. By welcoming the millions of families in Chris' audience into tendercare, we're not just growing an audience, we're building a movement. Together, we'll redefine what it means to care for our families, especially our aging parents, in today's world."

Chris Punsalan on Joining tendercare

Punsalan, whose upcoming book (Thomas Nelson, now a division of HarperCollins Christian Publishing) on caregiving and family love will be released in 2027, said the role at tendercare feels like a natural extension of his life's purpose:

"Caring for my grandma wasn't just something I did. It shaped who I am. It showed me the resilience, heartbreak, and beauty of family caregiving. When she passed, I promised myself I'd dedicate my work to making sure no one feels alone in this journey. tendercare is the embodiment of that promise: helping families get organized, prepare for what's next, and connect to real support, while changing the system by raising expectations, rewarding the right businesses, and making sure families get the support they deserve. I couldn't be more excited to help tell that story and build this community."

Expanding Opportunity for tendercare's Trusted Network™

Chris's role also increases the value of tendercare's Trusted Network™ of vetted eldercare providers. As Creative Director & Head of Community, he will help give local professionals visibility and help families connect with the right help when they need it most. The Trusted Network is tendercare's platform where providers are vetted, showcased, and, ultimately, become trusted so families can decide together who earns their time and money.

About tendercare

tendercare is an AI-powered platform transforming the experience of family caregivers, helping them organize information, coordinate care, and connect with a trusted network of vetted professionals and each other. Designed to reduce overwhelm and increase confidence, the app is built by people who have lived the caregiving journey themselves. From document storage and emergency preparedness to personalized care plans and shared tasks, tendercare puts families back in control—without the chaos.

Founded by Shauna Sweeney—a long-distance caregiver for her father with Alzheimer's and a former Meta executive—tendercare was built by family caregivers, for family caregivers. With more than 63 million Americans providing care today, and that number expected to top 70 million by 2030, tendercare is answering the call for innovation in the face of a nationwide care crisis.

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Learn more: trytendercare.com

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SOURCE tendercare