Tequila Don Julio™ to Ring in New Year's Eve with NEW 1.75 Liter Tequila Don Julio 1942 Bottles

A Perfect Fit for Nightclubs, the 1.75 Liter will be Available Just in Time to Elevate Holiday Celebrations

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Dec 13, 2016, 11:06 ET

NEW YORK, Dec. 13, 2016 /PRNewswire/ -- When it comes to Tequila Don Julio 1942, bigger is definitely better, and this year, Tequila Don Julio wants you to ring in the new year in sizable fashion with the newest addition to the brand's portfolio, Don Julio 1942 1.75 Liter bottles. The larger than life bottles that also feature new luminescent labels for prime visibility while celebrating, are available at nightclubs in New York, California, Nevada, Illinois and Florida, and will be rolling out in other markets throughout 2017.

Don Julio González began his passionate pursuit to create the world's first luxury tequila in 1942. Originally crafted as a gift for personal friends and family, Tequila Don Julio has now developed into one of the most called upon tequilas for any celebration. In commemoration of Don Julio's 60^th anniversary, Don Julio 1942 was born. It was the final variant that Don Julio González created in his life-long career in collaboration with the current Master Distiller, and is presented in a beautiful, elongated bottle designed after the agave leaf. What was once a tequila for those only in the know, 1942 has become an essential at top cultural events and elevated nightlife occasions across the world and has established itself as the must-have luxury, celebratory spirit. In fact, 1942 remains the fastest growing luxury spirit over the $100 retail price point[1] and is up +48% compared to last year[2].

"Over the years Don Julio 1942 has developed an amazing following of extremely loyal fans, and we are proud to introduce this larger bottle size to them. This new 1.75 Liter offering, or what we fondly call the 'El Jefe,' finally gives nightlife a bottle of Don Julio 1942 as large as its celebrations deserve. We hope our fans consider it our gift to them and continue to enjoy Don Julio responsibly during special celebrations and life milestones," said Rodolfo Aldana, Director of Tequila at Diageo North America.

While the bottle may have grown, the liquid inside remains exactly the same exceptional tequila, the ultimate tribute to passion and reward. Don Julio 1942 is produced using a personal selection of prime agave and aged in American white oak barrels for a minimum of two and a half years, culminating in an Añejo tequila that is only released when truly ready. Don Julio 1942 has an astonishing flavor profile featuring caramel, toffee, and vanilla, with a sweet agave-laced finish, and is the perfect drink for any celebration.

For more information on Tequila Don Julio, please visit www.DonJulio.com or follow us on social media @donjuliotequila (Instagram and Facebook), @donjulio (Twitter), #donjulio.

About Tequila Don Julio
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and Tequila Don Julio REAL. For more information on Tequila Don Julio, please visit www.DonJulio.com.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

¹ Don Julio 1942 remains the fastest growing Luxury Spirit based on Nielsen Total US XAOC $ Sales (52wks ending Nov 5, 2016).
² 1942 is currently +48% vs. last year P12W (Nielsen XAOC period ending 11/12/16)

Make The Right Move. Please Celebrate Responsibly.
DON JULIO Tequila 40% Alc/Vol. Imported by Diageo Americas, Norwalk, CT.

SOURCE Diageo