Teradata and Maybank Win Best CRM Project Award for Data Warehouse-Driven Analytics
Teradata's business consulting and project implementation capability recognized by Technology Advisory Council of The Asian Banker
KUALA LUMPUR, Malaysia, April 20 /PRNewswire/ -- Singapore-based media, research and intelligence company The Asian Banker has announced that Maybank, the leading financial services group in Malaysia, and its information technology vendor, Teradata Corporation (NYSE: TDC), were named the co-winners of its Best Customer Relationship Management (CRM) Applications Award for 2010. Teradata and Maybank collaborated to develop a high-performance Event Based Management (EBM) system, making Maybank the first bank in Malaysia to do so.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090909/TERADATALOGO )
"Teradata event-based marketing tools consist of software-based rules and triggers that detect, analyze and interpret customer interactions, which enable Maybank to provide timely and personalized attention to customers who may be in decision mode with regard to a product or service," said Noel Pettitt, Area Vice President, Teradata Corporation.
Teradata event-based marketing at Maybank consists of the following Teradata applications and database software tools:
TRM fully exploits a detailed, holistic and actionable view of each customer relationship. TRM automatically connects those views to operational applications that personalize customer communications across all channels- call centers, websites, direct mail, email, etc. Automating this process keeps costs down; the sheer comprehensive power of the solution and its ease of use ensure communications that are significant, relevant, and timely – the essential triad for successful marketing. |
||
Teradata Data Mining Warehouse offers the most efficient and comprehensive in-database data mining solution. In-database techniques allow you to perform analytic functions in the database, eliminating the need for data movement. By removing the data movement bottleneck, the analyst can focus on analysis, not data acquisition. |
||
This is an integrated, cross-functional model that provides an enterprise-wide view of data. It's a comprehensive, flexible blueprint of how your data is organized and provides structure that allows you to manage your information. |
||
Other Teradata customers who have benefited from event-based marketing are National Australia Bank, Industrial Bank Co. Ltd in China, RBC Financial Group and many others. For more information about The Asian Banker and their award programs, please visit their website.
About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
SOURCE Teradata Corporation
Share this article