Teradata Optimizes SAP BusinessObjects Analytic Applications to Support Time-Critical Decision-Making on Teradata Platform

Partnership between Teradata and SAP advances into industry-specific applications for Teradata Purpose-Built Platform Family

Providing the right fuel for the rigors of time-critical decision-making with SAP BusinessObjects analytic applications optimized for Teradata

Claraview services team delivers implementation and customization

Oct 26, 2010, 10:50 ET from Teradata Corporation

SAN DIEGO, Oct. 26 /PRNewswire/ -- Teradata™ Corporation (NYSE: TDC) is driving a new standard for effectiveness through rapid decision analytics with support for seven new SAP® BusinessObjects™   analytic applications. In partnership with SAP AG (NYSE: SAP), Teradata has dedicated engineering and consulting resources to optimize the applications to run on Teradata's high-powered data warehousing platforms.  

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Available now, these pre-configured industry-specific applications can be rapidly implemented and fully functioning using Teradata Professional Services or its professional services division, Claraview. These applications integrate data from multiple data sources – both internal and external – throughout an organization, and leverage Teradata's industry-leading data management and integration capabilities. SAP BusinessObjects analytic applications optimized to run on the Teradata Purpose-Built Platform Family can scale to meet a wide range of performance needs and data volumes. Optionally, the solution can also include industry-applicable Teradata Logical Data Models that guide customers in building their information infrastructure.

Jim Donovan, vice president, Global Industry Marketing and Solutions at Teradata Corporation

"We dedicated the engineering and consulting resources to ensure that the SAP BusinessObjects analytic applications run effectively when they run on the Teradata platform and that our services team has the know-how to best implement these applications."  

Dan Ross, managing director, Claraview, a division of Teradata Corporation

"Our professional services team brings the right skills and experience to quickly deliver SAP BusinessObjects analytic applications to meet the business goals of our customers."

Keith Henry, vice president for manufacturing, Global Industry Solutions, Teradata Corporation

SAP BusinessObjects Trade Promotion Effectiveness Analysis

"SAP has produced an improved analytic reporting application that will help customers analyze and present their rich trade funds transactions. By isolating on brand/package investments at a lower detail level, it will improve their ability to identify and take action on trade fund discrepancies and opportunities."

SAP BusinessObjects On-Shelf Availability Analysis

"Integrating these previously disconnected projects is the key to unlocking higher value. Historically, downstream data projects have focused on delivering point-of-sale based reporting for individual retailers. Now, consumer products companies will be able to see and respond to the demand signals from all of their retailers together and to measure results and improvements immediately, and over time."

Keith Costello, executive vice president, Business Analytic Solutions, SAP

"Companies that leverage massive amounts of information with solutions from Teradata will realize the benefits of running SAP BusinessObjects analytic applications optimized on the Teradata platform. Teradata's ability to handle enormous amounts of data will further help customers achieve business success through the use of these new SAP applications.

These initial industry-specific applications fulfill customers' high-volume and high-performance needs and provide breakthrough capability in communications, consumer products, financial services, healthcare, public sector and defense, and retail management. When delivered on the Teradata platform, these applications can handle larger data volumes, providing the power to manage meaningful, detailed high-volume data that is critical to rapid decision analytics.  

In consumer products, two applications optimized to run on the Teradata platform address tough challenges involving large-scale data. They are the SAP BusinessObjects Trade Promotion Effectiveness Analysis and SAP BusinessObjects On-Shelf Availability Analysis applications.  

SAP BusinessObjects Trade Promotion Effectiveness Analysis leapfrogs the capability of point solutions to deliver rapid and sustained return on investment based on eliminating wasteful spending practices. The new application is used to create trade spending budgets and so-called checkbook functions to maintain promotions and manage ledgers. Post-event performance data can include external syndicated data or retailer point-of-sale (POS) data. Through the optimization, the application can handle larger data volumes for scalable performance.

SAP BusinessObjects On-Shelf Availability Analysis combines the demand-driven capabilities of business partners Teradata and Vision Chain to bring multi-retailer POS information into a Teradata Data Warehouse platform, where it can be analyzed. By combining external product demand signals from multiple retailers and internal demand information, consumer products companies cut their out-of-stock rates by 30 to 50 percent and lower their inventories by as much as 10 percent. Improved on-shelf availability can lead to an increased profit margin through more efficient sell-through and replenishment linked to accurate demand signals.

Other SAP BusinessObjects analytic applications available to run on the Teradata Platform Family include:

  • SAP BusinessObjects Enterprise Risk Reporting for Banking
  • SAP BusinessObjects Quality Management for Healthcare
  • SAP BusinessObjects Sales Analysis for Retail
  • SAP BusinessObjects Customer Analysis and Retention for Telecommunications
  • SAP BusinessObjects Readiness Assessment for Defense and Security

Additional Information

Leverage Downstream Data to Improve On-Shelf Availability Webcast (Replay)

Speakers: Keith Costello, executive vice president, Business Analytic Solutions, SAP Americas; John L. Davidson, global industry solutions, Teradata Corporation; and Rick Porter, director, Business Analytic Solutions, SAP Labs. http://www.sap.com/community/showdetail.epx?ItemID=21210

New Intellectual Property Rights Solution Addresses Critical Issues for Media and Entertainment

Industry leaders Teradata, SAP and Capgemini together tackle IP rights problems that hamstring profitability and distribution. http://www.teradata.com/t/newsrelease.aspx?id=14745

Podcast: Optimizing Business Intelligence and Analytics in SAP Environments

As ERP implementations have matured, organizations' data volumes have reached significant levels. When this data resides on Teradata, companies dramatically reduce the query response time and gain real-time decision making.  http://www.teradata.com/t/podcasts/optimizing-SAP/

Teradata Partnership with SAP

Teradata and SAP together deliver analytical solutions to industries with high data-volume requirements. http://www.teradata.com/t/resources.aspx?TaxonomyID=1275&id=6737

About Claraview

Claraview, a division of Teradata Corporation, is an industry leading consultancy that delivers best in class business intelligence, analytics and data warehousing strategy, architecture and implementation services that enable organizations to realize the full benefits of their data and information assets. Learn more about Claraview at www.claraview.com.  

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousing, data warehouse appliancesconsulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Business Objects, BusinessObjects and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company. All other product and service names are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Teradata Corporation