Texas de Brazil Launches New Lunch Menu In New York City

Now Serving Rice Bowls, Salads and Sandwiches Topped with Savory Slow-Roasted Meats

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Oct 08, 2014, 11:50 ET

DALLAS, Oct. 8, 2014 /PRNewswire/ -- Texas de Brazil® is launching a new lunch menu at their New York City location today. The restaurant, which is traditionally known for its continuous dining experience with a fixed-price and fixed-menu, is unveiling an a la carte menu featuring rice bowls, salads and sandwiches.

Texas de Brazil in NYC now serving rice bowls, salads and sandwiches for lunch. (PRNewsFoto/Texas de Brazil)

"At Texas de Brazil, we pride ourselves on providing a great product to the guest, which will still be our top priority with our new concept," said Salim Asrawi, Chief Operating Officer of Texas de Brazil. "New York City boasts a fast-paced environment and we wanted to create a menu that still reinforces our brand while allowing us to provide the guests with options more suitable for their busy lunchtime schedules."

The casual concept lets the guest choose their preferred style of dish and favorite fire-roasted meat to go along with it. In addition to the lunch entrees, the menu will also offer an assortment of side-items and select desserts. In order to stay true to the brand, Texas de Brazil chose to develop their lunch menu by primarily using items that were already found in the regular dinner menu.

The rice bowl, which contains guest's choice meat, Jasmine rice, black beans, marinated onions and served with the restaurant's acclaimed fried bananas and chimichurri sauce, brings a more traditional Brazilian-style lunch to the table. The second option is a sandwich comprised of a generous portion of deliciously seasoned meat, arugula, tomato and marinated onions atop baked ciabatta bread with mild garlic spread. And finally, the health conscious consumer can opt for the fresh-made salad featuring a romaine and arugula lettuce mix, tomatoes, cucumbers, onions, shaved parmesan and choice of dressing.

The restaurant is located at 60th St. and 3rd Avenue, with lunch hours of 11:30 am – 2:30 pm, Monday through Friday.

For more information, please visit, TexasdeBrazil.com and follow us on Twitter, Facebook, Instagram and Pinterest.

About Texas de Brazil®
Texas de Brazil is a family-owned and operated restaurant company providing traditional Brazilian hospitality and cuisine to thousands of guests each day. Founded in 1998 and based in Dallas, Texas de Brazil is recognized as one of the country's premier Brazilian Steakhouses, known as Churrascarias. The menu features a wide array of grilled meats including choice cuts of beef, pork, lamb, sausage and chicken. The meats are prepared in the time-honored Brazilian method of cooking over an open flame, rotisserie-style and then carved tableside by the restaurant's authentically-clad Gauchos. Each restaurant also offers an elaborate salad area with more than 50 fresh selections, an award-winning wine list and a-la-carte dessert menu. The company operates 29 domestic locations and 3 international restaurants with planned openings in Cleveland, OH; Huntsville, AL; Miami-Dadeland, FL; Nashville, TN; Norfolk, VA; Oklahoma City, OK; Rochester, NY; Tulsa, OK; Washington D.C., and international locations in Dubai, Mexico City, and Seoul. For more information, please visit texasdebrazil.com.