BANGKOK, Nov. 29, 2017 /PRNewswire/ --
- 'International Council of Shopping Centers' designates Siam Discovery as best designed development in Asia Pacific ("Design and Development Excellence Renovations/Expansions") and as the project with the best marketing, positioning, and brand awareness in Asia Pacific ("Marketing Positioning & Brand Awareness")
- 'World Retail Awards' designates Siam Discovery as the best store design in the world ('Store Design of the Year 2017')
"Winning three awards from two of the world's most widely recognized institutions in the global retail and shopping mall industry is a feat no other shopping malls in Thailand but Siam Discovery has ever accomplished. We are incredibly honoured and proud to be holding these titles simultaneously -- a clear testament to the world-class capacity of Thai entrepreneurs and Siam Piwat's leadership in retail and innovation. We are proud to play a part in earning Thailand this esteem and hope that this achievement will inspire every Thai retail entrepreneurs to continue to bring phenomenal experiences to all Thais and visitors from across the world as well as reinforce Bangkok's reputation as the shopping paradise and hub of unparalleled innovation."
- Mrs. Chadatip Chutrakul, Chief Executive Officer, Siam Piwat Co., Ltd., owner and operator of Siam Discovery
Siam Discovery, a top retail and lifestyle destination in central Bangkok, Thailand, has scooped three of the world's most coveted awards in its industry, with the latest being from the prestigious 'International Council of Shopping Centers' (ICSC). The ICSC has designated Siam Discovery as the best designed development in Asia Pacific ("Gold Award - Design and Development Excellence Renovations/Expansions") and as the project with the best marketing, positioning, and brand awareness in Asia Pacific ("Gold Award - Marketing Positioning & Brand Awareness").
The exceptional recognition follows Siam Discovery's earlier selection as the winner of the 'Store Design of the Year 2017' award at the World Retail Awards that are organised together with the World Retail Congress, and where the judges showered praise on the store saying, "The design demonstrates a bold and brave transformation; it could be a real gold standard for the future."
Mrs. Chadatip Chutrakul, Chief Executive Officer, Siam Piwat Co., Ltd., the owner and operator of Siam Discovery, said, "It's a privilege to be recognised by two of the world's most respected global organisations in our industry and affirms Siam Piwat's commitment to be a retail innovator and thought leader on the global stage. These important awards also encourage every other Thai retailer to reach even higher to deliver exceptional experiences to both Thais and to all visitors to Thailand."
She said that it was possible to introduce and execute revolutionary ideas because of "the close collaboration with business partners and retailers who put their faith, energy and resources into our pioneering concept."
Siam Discovery recently underwent a US$120 million re-build and opened its doors as Thailand's largest lifestyle specialty store and 'the biggest arena of lifestyle experiments'.
"Siam Discovery is a game-changing development and introduces to the world a revolutionary new retail concept and a hybrid retail destination where products, services, and activities are brought together to serve the lifestyle of Millennials. Millennials want to discover their own style while exploring new experiences with other people. Here, they can experiment and discover what they like and what expresses their own identity best. Products are brought together under a single universal concept that puts customers at the centre and without the constraints of a particular brand or school of design," Mrs. Chutrakul said.
Mrs. Chutrakul said, "We set out to manage visitors' experiences and emotions at Siam Discovery, rather than just manage products, categories and displays. Our concept has proven successful and we have seen a 50% surge in the number of visitors when compared to visitor numbers prior to the re-building. We have also seen that visitors now spend more time at Siam Discovery and that the frequency of their visits has also increased."
She said that Siam Piwat's strategy for sustainable growth is to be a retail innovator and thought leader that is able to introduce retailing concepts that are new to Thailand and the world and which are founded on successful collaboration with business partners and retailers.
"In addition to creating prototypes for new retail concepts and strong partnerships with retailers and other businesses, Siam Piwat will grow by being customer-centric as well as leveraging the latest technological advances to enhance customers' experiences at our destinations," she added.
Siam Piwat Co., Ltd. is the owner and operator of Thailand's most prestigious retail developments, including Siam Paragon, Siam Center, and Siam Discovery, as well as a joint venture partner of ICONSIAM.
SOURCE Siam Piwat Co., Ltd.