The 36th Annual BAA/PMA Marketing Law Conference: Navigating the Marketing Maze
NEW YORK, Sept. 23, 2014 /PRNewswire-USNewswire/ -- This is the biggest conference in the industry that offers exceptional educational experience that is equal to none. Hosted by the Brand Activation Association (BAA), a division of the ANA, the packed agenda is comprised of top level speakers from major regulators, to senior/inside counsel, to the best of the outside counsel bar and brand marketers who will give clear legal guidance and practical advice to help understand the laws affecting numerous marketing disciplines. 120+ speakers, 57 sessions, 15 roundtables, major CLE credit. Expected attendance over 700. The best networking and pre-conference cocktail parties on November 5 and 6. 1,800 page reference book/USB drive.
| Where: |
Downtown Chicago Marriott Hotel, 540 N. Michigan Avenue, Chicago, IL |
| When: |
November 5-7, 2014 |
| Why: |
NATIVE ADVERTISING … PRIVACY … BIG DATA … TECHNOLOGY OUTPACING REGULATION. Accredited media will have one-on-one access to leading lawyers and brands in the industry to discuss the laws in effect or in the pipeline facing the industry today. Among the participants who can be made available for interviews are: |
| Edward Kabak, Chief Legal Officer of the BAA and a most powerful voice in the industry, invites the media to hear from top brand marketers how laws affecting numerous marketing disciplines are facing the industry today, including domestic and international promotion, advertising, sweepstakes, social media, privacy, targeted advertising, BIG DATA, mobile, intellectual property, and many other key issues. |
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| Jessica Rich, Director of the Bureau of Consumer Protection at the Federal Trade Commission, will Keynote on Day 1 on the topic of FTC Policy and Enforcement for the Future. |
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| Carine Roman, Head of Global Advertising Operations at LinkedIn will Keynote Day 2 on Demystifying the Advertising Landscape: Programmatic Buying, Data/Privacy, Targeting and the "Fortune Cookie" World of Online & Mobile Space. |
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| Speakers from major brands such as Facebook, Google, Kellogg, McDonald's, Target, Coca-Cola, P&G, Walgreen, etc., will be sharing their experiences with attendees. |
Speakers and Agenda: https://www.baalink.org/event/36th-annual-baapma-marketing-law-conference, 212/340-0088. www.baalink.org/law2014
About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes more than 600 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues "collaborative mastery" that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net.
About The BAA
The Brand Activation Association (BAA) — the rebranded Promotion Marketing Association (PMA) – is the national non-profit trade association dedicated to Brand Activation disciplines that convert strategies to building consumer bonds. Representing over $750 billion dollars in sales, these disciplines include Relationship Marketing, Promotion Marketing, Retailer Marketing, Experiential Marketing, Influencer Marketing, and Content Marketing. Founded in 1911, the BAA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's membership is comprised of Fortune 500 companies; top marketing agencies, law firms, retailers, and service providers, representing thousands of brands worldwide. The BAA is headquartered in New York City with its affiliate, the BAA Educational Foundation, Inc. For more information, visit www.baalink.org.
SOURCE Brand Activation Association
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