The ADVERTISING Club Of New York Hosts 6th Annual Out-Of-Home:Now Conference

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The ADVERTISING Club of New York

Dec 09, 2013, 12:19 ET

NEW YORK, Dec. 9, 2013 /PRNewswire/ -- The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, will host its 6th annual Out-Of-Home:Now Conference on Tuesday, December 10, 2013. Sponsored by CBS Outdoor, Clear Channel Outdoor, Lamar, Titan, Van Wagner and Vector Media, the event will take place from 8:30 a.m. to 2:00 p.m. at Three Sixty located at 2 Desbrosses Street in downtown New York.

The OOH:Now Conference will feature presentations and discussions with thought leaders from the advertising, marketing and media industries who are leading OOH to become a key player in the integrated media mix.  The one-day event will open with a creative keynote from Matt Ian, Executive Creative Director, TBWA\Chiat\Day New York, and conclude with a keynote luncheon from Ann Rubin, VP Branded Content and Global Creative, IBM. 

Highlighting the conference will be the Outdoor Advertising Association of America's Media Award Recognitions, two panel discussions and one case study presentation featuring industry experts, including:

  • Mobile/Social/Local panel moderated by Wenda Harris Millard, President & COO, Medialink
  • Marketing case study presented by Tom Salkowsky, Department Head Marketing, MINI USA
  • The Future of Buying panel moderated by Stuart Elliott, advertising columnist, The New York Times

Speakers include: Marc Fonzetti, Director of Media Strategy, Verizon Wireless; Anthony Martinez, Senior Integrated Communications Manager, The Coca-Cola Company for vitaminwater and smartwater; Oswald Méndez, Chief Marketing Officer, MundoFox; Alan Schulman, VP Chief Creative Officer, SapientNitro; Todd Gordon, EVP, US Director, Magna Global; Monica Ho, VP Marketing, xAd; Michael Provenzano, Co-founder, Vistar Media; and Ray Rotolo, Chief Operating Officer, Posterscope & Co-chair Member Practices Committee, TAB.

"It's never been a more exciting time for Out-of-Home as digital presents new opportunities for marketers to innovate the use of technology, location and integrations with other media," said Gina Grillo, President and CEO, The ADVERTISING Club of New York. "Our conference provides a forum for industry professionals across disciplines as they navigate Out-of-Home in today's converging media landscape."

To register to attend, please visit http://www.theadvertisingclub.org/content/out-homenow or contact Sydney Diana of The AD Club at [email protected].

About The ADVERTISING Club of New York
The ADVERTISING Club is the premier organization for all advertising and marketing professionals in New York. Founded in 1896, the AD Club offers its members a forum to exchange ideas, make connections and honor excellence. The Club's Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising. www.theadvertisingclub.org.

SOURCE The ADVERTISING Club of New York