NEW YORK, March 26, 2014 /PRNewswire/ -- The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, today will present The Great Debate: Take 6 from 6:00 to 8:00 p.m. at The Dream Hotel Downtown. Sponsored by Microsoft and Outbrain, the evening will feature a lively discussion led by Michael Kassan, Chairman and CEO of MediaLink, on the convergence of content and technology, and the implications for brands now forced to think like publishers.
For the sixth year in a row, The Great Debate is an opportunity for the advertising community to connect and exchange ideas, gain access to industry leaders, and learn from their peers. Kassan will be joined by some of the brightest and most interesting minds in marketing who are leading businesses into the future of content and technology. The all-star panel of experts includes Linda Boff, Executive Director, Global Brand Marketing, GE; Tom Foran, Chief Revenue Officer, Outbrain; Stephen Kim, VP, Global Agencies & Accounts, Microsoft; Sam Olstein, East Coast Director, Ignition Factory OMD; David Pemsel, Deputy Chief Executive, Guardian News and Media; and Shelley Zalis, CEO, Ipsos Open Thinking Exchange.
"It's always exciting to gather a group of forward-thinking and provocative minds to candidly discuss and debate the state of our industry. As content and technology continue this fast-paced pattern of convergence, The Great Debate is a forum for much-needed dialogue on how brands, publishers and agencies are ensuring relevance in this evolving landscape," said Gina Grillo, President & CEO, The ADVERTISING Club of New York.
Topics of discussion will include content creation and distribution processes mandated by an "always-on" world; new structures in brands' relationships with agencies and content creation partners; critical skill sets for the marketer of the future, thinking as a publisher; shifting investment practices to enable brands to act like real-time; and more.
To register, please visit http://www.theadvertisingclub.org/content/great-debate-take-6 or contact Sydney Diana of The AD Club at [email protected].
Tweet your questions and thoughts in advance to @ADClubNY using #GreatDebate6.
About The ADVERTISING Club of New York
The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org
SOURCE The ADVERTISING Club of New York