NEW YORK, Jan. 22, 2015 /PRNewswire/ -- On January 21, 2015, The ADVERTISING Club of New York, the industry's leading trade organization representing the vision and mission of the global advertising community across crafts, rang the NASDAQ Opening Bell in honor of diversity. Partners and supporters of i'mPART, The AD Club's diversity initiative, joined AD Club President & CEO Gina Grillo for this special event. Representing the larger i'mPART committee were Discovery; Google; Havas; iHeartMedia; IPG; Omnicom; Prudential Financial, Inc.; PwC, Stillwell Partners, Unilever and WPP.
The advertising industry continues to make inroads for a more diverse workforce, yet it remains behind the national aggregate; 22% of employees and 11% of executives are diverse. Launched in 2012, i'mPART aims to raise awareness of the benefits of diversity in business and rally the industry around a shared movement to make diversity a priority in the advertising, marketing and media workplace.
"We are excited to participate in this iconic moment to raise awareness of this important issue, which continues to affect our culture and business. To be joined by our esteemed partners and diversity champions makes this event that much more powerful," said Gina Grillo, President & CEO of The ADVERTISING Club of New York. "This demonstration of support from our industry and the city of New York symbolizes how we can harness diversity as an engine of innovation and change."
The name i'mPART employs an acronym to represent the pillars of the initiative: to Promote, Attract, Retain and Train diverse employees. This unprecedented fundraising effort, coupled with a benchmarking survey by PwC, helps to support the nation's leading diversity programs and build a more diverse industry.
"It is so exciting to work side-by-side with dedicated executives that have made a diversity movement like i'mPART a priority. Working together, we can't help but impact a positive change," said Tiffany Edwards, The AD Club's Foundation & Inclusion Manager.
For more information about i'mPART, contact Tiffany Edwards at [email protected].
About The ADVERTISING Club of New York
The ADVERTISING Club of New York is the advertising industry's leading organization, representing the vision and mission of a vibrant international advertising community across crafts. For more than a century, The AD Club has united professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. It provides members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club is also the facilitating sponsor of the International ANDY Awards, (www.andyawards.com), which celebrate outstanding creative achievement in advertising. This year marks the 50th anniversary for the ANDYs. www.theadvertisingclub.org.
SOURCE The ADVERTISING Club of New York