AUSTIN, Texas, Jan. 22, 2015 /PRNewswire/ -- The Automotive Advertising Agency, an Austin based full-service creative agency serving the automotive industry, has inked a multi-market deal with consumer viewership data giant Rentrak, it was announced today by Agency Principal Marco Camacho while attending the National Automobile Dealers Association (NADA) Convention & Expo where new-car and -truck dealers have convened this week in San Francisco.
According to Mr. Camacho, "Technology today demands better accountability and precision for TV viewership measurement data. As our agency continues to push the boundaries of digital and traditional marketing, Rentrak allows us to better target our clients' television campaigns while making our media buys more effective. With it, we're able to make better decisions and stretch Television budgets further."
"We are glad to see our partnership with The Automotive Advertising Agency expand as they have proven to be true managers of their client's television investment," said Rentrak's Executive Vice President of Local Television Steve Walsh. "The Automotive Advertising Agency has used Rentrak's Automotive and Advanced Demographics to make the most effective TV placement and their expansion from just one market to multiple markets shows their commitment to help their clients meet their ever-expanding needs."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multi-screen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
The Automotive Advertising Agency is a multi-cultural, full-service, Austin based creative advertising agency specializing in the automotive industry. Marco Camacho, the Principal at The Automotive Advertising Agency began his career in the automotive industry 3 decades ago and has a deep understanding and respect for what dealers face every 30 days. The team at the agency represents over 133 years of combined experience in broadcast television, digital media, cable, radio, Spanish language media, internet marketing, brand development, public relations and advertising. To contact Montgomery Miller directly, call 805.403.5513. For more information about The Automotive Advertising Agency visit www.theautoadagency.com or call 512.610.7300.
SOURCE The Automotive Advertising Agency