AUSTIN, Texas, Feb. 10, 2016 /PRNewswire/ -- The Automotive Advertising Agency, an Austin based full-service creative agency serving the automotive industry, has selected Charles Thornton, formerly of CDK Global, to head the agency's Digital Media Group as Vice President Digital Marketing. Charles Thornton has over 18 years of senior management experience working with automobile manufacturers and dealerships, re-defining the digital sales and marketing processes to better align with the needs, wants, and expectations of the digitally empowered consumer. With CDK, Charles was responsible for digital strategy (including training) for Nissan North America. Charles' responsibilities included Reputation Management, Social Media, SEO/SEM and Advanced Digital Marketing.
Marco Camacho, the Principal of The Automotive Advertising Agency, said, "The first time I met Charles was in a client meeting. I was truly impressed with his knowledge and expertise. At that moment, I knew I wanted Charles on our team! His experience and intelligence will complement and add substantial muscle to the exceptionally talented team already in place here at the agency."
"Digital media represents a suite of powerful sales and branding tools for the automotive industry," explains Thornton, "which experienced a record year in 2015. The Automotive Advertising Agency is positioned at the leading edge of service to an industry that is only now beginning to fully appreciate the power of digital and social media and I'm excited about the opportunity to bring my years of broadcast and digital media experience to such a progressive and forward thinking creative agency."
The Automotive Advertising Agency is a multi-cultural, full-service, Austin based creative advertising agency specializing in the automotive industry. Marco Camacho, the Principal at The Automotive Advertising Agency began his career in the automotive industry 3 decades ago and has a deep understanding and respect for what dealers face every 30 days. The team at the agency represents over 150 years of combined experience in broadcast television, cable, radio, Spanish language media, internet marketing, brand development, public relations, digital media and advertising. To contact Charles Thornton directly, call (817) 205-2189 or email at Charles@TheAutoAdAgency.com or for more information about The Automotive Advertising Agency visit www.theautoadagency.com or call 512-610-7300.
SOURCE The Automotive Advertising Agency