NEW YORK, Oct. 25, 2016 /PRNewswire/ -- After an incredibly successful 2015 Victoria's Secret Fashion Show, The Beachwaver Co.™ is confirmed to sponsor the show again this season, creating yet another global phenomenon. Official hair spokesperson for The Beachwaver Co.™ at the Victoria's Secret Fashion Show, celebrity hairstylist and creative genius behind the Beachwaver®, Sarah Potempa, and her award-winning Beachwaver® tool, will be behind the bombshell waves striking the 2016 Victoria's Secret runway.
A true perfect partnership, The Beachwaver Co.™ will once again create the beautiful, bouncy and weightless waves which will be spotted again this year on the show runway. Last year, The Beachwaver Co.'s™ successful partnership with the Victoria's Secret Fashion Show was a match made in angel heaven, with the world-renowned models' luscious locks looking as flawless and sexy as ever - all made possible by The Beachwaver Co. ™ team and tools.
Inspired by effortless hair that lasts, Sarah Potempa, created the life-changing rotating curling iron for women who have difficulty using hair tools so that they're able to achieve effortless, gorgeous and coveted waves, at the push of a button. Sarah's vision to help women look and feel like a celebrity continues to be brought to life, and this opportunity is no exception, by enabling women around the world to achieve angel hair at-home.
"The award winning Beachwaver® is a must have tool for women everywhere who want to achieve the iconic Victoria's Secret look at home. It rotates to create flawless, sexy waves every time, yet you control it making it the easiest curling iron to use. I invented it so that women could finally curl their own hair," says celebrity hairstylist and inventor of the Beachwaver®, Sarah Potempa.
In preparation and celebration for the 2016 Victoria's Secret Fashion Show, the brand will introduce four new versions of the Beachwaver® for consumers to purchase the tool used to achieve the look, including limited edition BEACHWAVER® S1 in white, BEACHWAVER® S1.25 in white, Swarovski-adorned BEACHWAVER® PRO 1.25 and even a fully-Swarovski-encrusted BEACHWAVER®.
The brand has also introduced limited-edition, Swarovski-embellished versions of the Power Paddle Brush and On Set Styling Brush, as well as the Darby Clips. The new must-have tools from the brand that everyone knows and loves will continue to make waves at this year's show and on the streets.
The Beachwaver® can be purchased at Beachwaver.com, Nordstrom.com and Ulta.com.
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SOURCE The Beachwaver Co.