CINCINNATI, April 21, 2015 /PRNewswire/ -- The Business Backer, a leading provider of small business financing solutions, today announced the appointment of Simcha Kackley as the company's Vice President of Marketing. In her new role, Kackley will be responsible for leading the firm's marketing and growth strategy. Additionally she will support the execution of all marketing activities including lead generation and penetration of the direct and partnership channels. She will report to Jim Salters, The Business Backer's CEO and will be based in the firm's headquarters in Blue Ash.
"As the company continues to experience tremendous growth, Simcha will play an integral role in further defining our brand both internally and externally," said Salters. "She is a strategic, data-driven and digitally-focused marketer and we're thrilled to add her expertise to our ever-growing team."
Kackley has over a decade of diverse marketing experience, most recently serving as Director of Marketing at iSqFt, an online platform that connected contractors with construction jobs across the U.S. Prior to that, she served as the Director of Marketing for the Jewish Federation of Cincinnati. In both roles she demonstrated measurable results in cross-functional strategic planning, branding and lead generation, among others.
"I'm thrilled to be joining a company that is so deeply committed to the success of the small business owner," said Kackley. "Our focus on True Relationship Financing ensures that the needs of our customers are the driving force for everything we do and I look forward to enhancing our effort to help small businesses get the capital they need to survive and thrive."
Kackley holds an MBA from the University of Cincinnati and a Bachelor's degree in marketing from Xavier University. She is active in the local community through philanthropic work with the National MS Society. She founded and hosted Rock 'n Aspire, an annual Cincinnati-based fundraiser created to inspire music lovers to unify in support of the National MS Society, whose mission is to find a cure and address the challenges of everyone affected by MS. She is also the incoming President of the local chapter of the American Marketing Association.
About The Business Backer
The Business Backer, headquartered in Blue Ash, Ohio, provides customized funding solutions and advice for small and medium-sized businesses. The Business Backer's revolutionary approach to underwriting, combined with a team of expert advisors, has allowed the company to provide more than $250 million in funding for thousands of small businesses across the United States. The Business Backer has received numerous local and national awards for growth, ethics and leadership. Learn more at www.businessbacker.com.
SOURCE The Business Backer