PALO ALTO, Calif., Sep. 28, 2011 /PRNewswire/ -- The Car Connection, (TheCarConnection.com), the car review site that makes car research easier, today announced the launch of a new site design. The new site is the easiest one-stop car review destination on the Web, featuring unique "meta reviews" that combine reviews by the company's expert staff journalists with opinions gathered from around the Web – all presented together with a simple rating.
"Car shoppers want to see trusted opinions from a variety of sources, but trudging around the Web comparing reviews one by one is hard work," said Matt Heist, CEO of High Gear Media, The Car Connection's parent company. "Here, we do that work for consumers by blending expert reviews of cars with other opinions we find for you -- making researching a car easier and faster.
The redesigned site, which anchors High Gear Media's network of premium automotive web sites, comes following the company's recent relaunches of: Motor Authority (luxury and performance cars), Green Car Reports (green cars) and Family Car Guide (family cars). In August, High Gear Media's network of brands drew over 4 million unique visitors.
The relaunch of The Car Connection delivers what busy, overwhelmed automotive consumers seek when searching for car information on the Web:
- Easy to digest reviews and ratings from High Gear Media's staff of veteran car journalists -- trustworthy reviews that give the clearest view into what cars make the most sense to buy.
- The ability to quickly see what different sources around the Web say about a car without doing the tedious legwork yourself. This comprehensive information is consolidated and presented in one place in an easy to consume format.
- Helpful car news, buying guides and advice that focus on what consumers need to know, written by expert voices.
- Detailed pricing information, specs plus useful filtering and comparison tools.
About The Car Connection
The Car Connection is the easiest one-stop car review destination on the Web featuring unique "meta reviews" that combine expert car reviews with opinion gathered from around the Web – all presented together with a simple rating.
The Car Connection is part of High Gear Media, a vertical media company publishing engaging, premium automotive content on some of the Web's fastest growing car websites targeting key buyer and vehicle segments. High Gear Media's owned and operated network of automotive destinations have over 4 million visitors monthly and include its anchor site, The Car Connection, its luxury site, Motor Authority, that fastest growing green car site on the Web, Green Car Reports; and its family site, Family Car Guide. High Gear Media's editorial staff and contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company's content is syndicated to partners including Yahoo! Autos, NASCAR.com, Discovery News, SpeedTV and The San Francisco Chronicle. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.
SOURCE High Gear Media