The Case for Integrating Public Relations and SEO Strategies to Drive Measurable Outcomes & Business Impact

The media pick up and audience awareness PR campaigns generate can provide significant benefits to a brand's web site optimization programs

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Apr 10, 2013, 01:22 ET

NEW YORK, April 10, 2013 /PRNewswire/ -- An organization's public relations and search engine optimization teams have many similar goals in terms of increasing awareness of and visibility for the brand. In many cases, however, the two departments operate independently. Today on the Beyond PR blog, we discuss how integrating PR and SEO strategies can improve the effectiveness of public relations campaigns efforts and have a positive effect on crucial web site rankings.

Read the full post, titled "An SEO Expert's view of Public Relations," here: http://blog.prnewswire.com/2013/04/10/an-seo-experts-view-of-public-relations/ .

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