The Chrysler Brand Signs on as Official Sponsor for 'Fashion Miami'

MIAMI, March 9 /PRNewswire/ -- "Arrive in Style" is a core belief within the Chrysler brand and is supported by the brand's distinct vehicle designs that showcase craftsmanship and innovation. The Chrysler brand is taking that belief to the runway as the official sponsor of "Fashion Miami" in Miami Beach, March 10 – 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

On the evening of Thursday, March 11, Haitian-born handbag designer, Phelicia Dell, and the Chrysler brand will partner for a fashion show featuring her design collection to raise funds for Haiti earthquake relief efforts. Dell's draws inspiration from her Haitian cultural values and background. Last year, she was awarded with the honor of "Best Emerging Handbag Designer" in a global competition. Dell's factory in Haiti was destroyed in the recent earthquake.

The Chrysler brand will present the "Fashion Group International Award" on Friday, March 12, to four influential leaders and contributors to the Miami fashion industry, including:

• Editor of Vogue en Espanol, Eva Hughes 
• Economic Development Partner for Miami-Dade County, Beacon Council 
• Designer, Silvia Tcherassi 
• Entrepreneur, Loren Ridinger

Fashion Group International (FGI) is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.

Chrysler brand and fashion aficionados can follow the events on the brand's YouTube channel, Facebook page and Twitter handle for the most current behind-the-scenes tweets and photos, designer interviews and video clips. 

• Facebook.com/Chrysler 
• Twitter.com/ChryslerAutos 
• YouTube.com/Chrysler (ADD)

Schedule of Events

Wednesday, March 10

8:00 Gen Art Fresh Faces

9:00pm Opening Party Presented by Chrysler

Thursday, March 11

6:00 Unaluna

7:00 Craig Signer

8:00 Phelicia Dell

10:00 Benefit for Haiti relief with special performance by MaWon

11:00 After-party at Wall, W Hotel, Miami Beach

Friday, March 12

4:00 MIUAD Fashion Show

6:00 FGI Emerging Designers Competition presented by The Chrysler Brand

Clothing: 

1. Marcela Stark 
2. Radames Alfonso 
3. Nikki Poulos 
4. Margarita Miranda

Accessories: 

1. Shoes - Lucus Mejia 
2. Handbags - Sofia Lujan 
3. Jewelry - Yvette and Eva Estime

7:00 IbellaV by Izabella

8:00 FGI Awards presented by The Chrysler Brand

9:00 Sylvia Tcherassi

10:00 After party Hosted by FGI

Saturday, March 13

6:00 Elements of Green

7:00 Dragana Ognjenovic

8:00 Gustavo Cadile

9:00 Custo Barcelona

10:00 After-party presented by the Chrysler brand and hosted by Custo Barcelona

About the Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology – all at an extraordinary value – since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 30-mpg highway fuel economy.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Follow Chrysler and Chrysler Group LLC news and video on:

Chrysler Connect blog: http://blog.chryslergroupllc.com  

Twitter: http://www.twitter.com/chryslercom and www.twitter.com/chrysler  

YouTube: http://www.youtube.com/pentastarvideo  

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm  

SOURCE Chrysler Group LLC