The Craftsman® Brand Remakes Father's Day With New Traditions, Starting With The Craftsman MAKEcation(SM)

HOFFMAN ESTATES, Ill., June 5, 2014 /PRNewswire/ -- This year, Father's Day will be more than just one day of celebration as the Craftsman brand remakes the holiday, serving up new traditions, including a cool "Dad" anthem, bacon-inspired wrapping paper, and the ultimate "MAKEcation" weekend. The Craftsman MAKEcation is a legendary vacation where making things with your hands takes center stage. It's like a fantasy camp for tool enthusiasts, hosted by actor and comedian Rob Riggle, with expert instructors from across the US.

"For decades, the Craftsman brand has been America's most trusted tool brand, with innovations that have allowed Americans to ignite their passion for building and making," said Michael Castleman, president of Kenmore, Craftsman and DieHard brands and senior vice president of Sears Holdings. "MAKEcation continues in this tradition and gives our members an opportunity to enhance existing skills, learn new ones and just have fun in the process of making things."

Now through July 12, Craftsman Club and Shop Your Way^TM members can enter for a chance to win a coveted spot on the trip, and even gift their winning ticket to their dad for the ultimate Father's Day gift*. The Craftsman MAKEcation is a four-day experience set in the picturesque mountains of Southern California at Lake Arrowhead Resort and Spa over the Labor Day weekend. It's easy to enter for a chance to win – visit www.CraftsmanMAKEcation.com for details and click the "Enter For A Chance To Win On Shop Your Way" button. Craftsman Club and Shop Your Way^TM members can also purchase a spot on the trip for $5,000.

"I live for my tool belt, getting my hands dirty making and building things like my kids' swing set. I have always been made to make," said Rob Riggle, host of the Craftsman MAKEcation.  "I can't wait to head to the mountains and teach the attendees some making skills and expect to learn from them, as well. As a dad, I would love getting a trip to MAKEcation as a gift."   

Not a Craftsman Club member? It's easy to sign up. Members will be eligible to win a spot at MAKEcation and receive access to exclusive deals, members-only projects and events, expert tips and news on the latest tool innovations from the brand. Craftsman Club is part of the Shop Your Way^TM network, so points can be redeemed for purchases at Sears and Kmart and online at Craftsman.com. For more information, visit www.CraftsmanClub.com.

*No purchase necessary to enter or win a prize. Sweepstakes ends July 12, 2014. Sweepstakes open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older. Void where prohibited. Sweepstakes subject to complete Official Rules available at www.craftsmanmakecation.com.

About Craftsman
The Craftsman brand is America's most trusted tool brand. For 87 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, the Craftsman brand also offers lawn and garden products and tool storage. 

About Shop Your Way^TM
Shop Your Way^TM is a free and instant member-based loyalty program and social shopping community that offers rewards, personalized services and a unique experience. The integrated retail platform creates new convenience for members by connecting all of the ways to shop – in store, at home, online and by phone. Members can browse, review and purchase items, create custom wish lists to share with friends and family, seek advice and enter amazing daily sweepstakes. In addition, Shop Your Way offers members access to exclusive celebrity brand pages including Adam Levine and Nicki Minaj. Members can also earn and redeem points based on purchases and tracking healthy movement through fitstudio.com Points for Progress program.

There is no minimum required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever, and however they want to shop. Sears Holdings is home to Shop Your Way^TM, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with more than 2,350 full-line and specialty retail stores in the United States and Canada. For more information, visit www.searsholdings.com

Photo - http://photos.prnewswire.com/prnh/20140605/94871
Photo - http://photos.prnewswire.com/prnh/20140605/94870

SOURCE Craftsman