The Crafty Cask Hosts Virtual Tasting Experiences for Craft Alcohol Makers in Need Due To COVID-19

SAN FRANCISCO, April 15, 2020 /PRNewswire/ -- Join The Crafty Cask's Virtual Tasting Experiences as they bring craft winery, distillery, brewery, cidery, and other tastings to craft alcohol enthusiasts confined to their homes due to COVID-19. Each virtual event features 2-3 craft alcohol makers, centered around a specific theme. Events are designed to:

• Entertain and educate guests, while providing an opportunity to support craft makers through product purchases so they can sip along with us. Focused on immersion and engagement, visuals are used to transport guests to the maker properties with time to ask questions and talk with makers directly.
• Support craft alcohol makers by exposing them to broader audiences (The Crafty Cask's audience of 15k plus the other maker audience) and drive online sales. Promotional templates are provided by The Crafty Cask to make this easy and low-effort. After three events we are seeing:
• 20-50 guests (continually growing)
• 54% clicks to maker's order pages
• 21% conversion to sales

At our Craft Beer Distilled Into Craft Whiskey event (video replay here) with Bear Republic Brewing Co. and Charbay Distillery, the Bear Republic founder, Richard Norgrove said,

"We're going back to an older time, like when I first started in 1992, where we're educating people and allowing those people to create relationships. That's truly what you guys are doing with what you put out tonight. You guys are doing the greatest thing you could do right now...we're learning in a new environment how we control our message. And our message is supposed to be about our fans. Keep educating people. Help me send the message about what we do, and who we are, and why we're special. You guys are doing a great thing...thank you."

The hope is the community built during COVID-19 will enable these events to continue into the future to continually support craft alcohol brands through increased exposure, more frequent consumer virtual "visits," and connection.

Links:

Maker Feature Information: https://thecraftycask.com/collaborate/virtual-tasting-maker-feature/

Guest Information: https://thecraftycask.com/events/join-virtual-tasting/

Craft Beer/ Whiskey Event Details & Replay: https://thecraftycask.com/events-calendar/r5whiskey-racer5beer-virtual-tasting/   &  https://youtu.be/p8fPqaAVPaU

The Crafty Cask is a content media, events, and marketing agency that celebrates the people, products and stories of craft alcohol to increase brand awareness, grow categories and educate/entertain consumers.

Contact: Suzanne Henricksen
Phone:    510-316-4251
Email:     [email protected]

SOURCE The Crafty Cask