The Direct Response Academy Shares Its Experience With Inventors and Entrepreneurs at 2010 ERA D2C Convention in Las Vegas

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas.  

First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m.  With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and entrepreneurs on bringing new products to the DRTV market.  

Sarnow explains, "These inventors are the experts on their product.  But they're not the expert at selling to the guys who can make it the next big hit.  I'm going to show them how to put themselves in the shoes of these marketers, and effectively make their pitch."

The inventors show their products at the INPEX New Product Showcase, with the top five being featured in a "Pitch by the Pros" for the largest companies in the Direct Response industry.

On Thursday, September 23rd, Sarnow leads "Preparing for DRTV Production: A Direct Response Academy Seminar" at 1:30 p.m.

"We all hope to make magic and produce a great infomercial," explains Sarnow.  "But the reality is it can't be done unless the marketer comes to the production launch meeting completely prepared.  We'll focus on the information you have to bring to the table before treatments and scripts can be written.  And we'll discuss every format – from the elevator pitch to the feasibility triggers marketers look at when evaluating new products."

The Direct Response Academy, founded by Sarnow, offers the industry's gold standard training programs on infomercial marketing best practices, and is a leading provider of DRTV campaign management services.  

For more information on the Direct Response Academy sessions, visit www.d2cshow.org or call (512) 301-5900.  Visit the Direct Response Academy at www.DirectResponseAcademy.com.

The Direct Response Academy is the only educational organization dedicated to teaching the best practices of direct response television advertising.  The Academy offers infomercial marketing campaign management services for companies and individuals launching or managing DRTV campaigns, and on-site and public training programs.

SOURCE Direct Response Academy