The Dog Stop Welcomes New Leadership to Drive Nationwide Growth and Innovation

The one-stop-shop for dog care adds key players to their leadership team to strengthen the brand's franchisee support and expansion efforts across North America

PITTSBURGH, Feb. 26, 2025 /PRNewswire/ -- The Dog Stop, the all-inclusive and award-winning dog care brand rapidly expanding across the U.S., is proud to announce the addition of several crucial leaders to its corporate team. The brand has welcomed Jeff Farnell as VP of Operations, John Henning as Director of Franchise Development, Megan Allen as Director of Real Estate and Construction, and Nancy Purvis as Franchise Support Manager, and looks forward to benefiting from their decades of experience in franchising, operations, and pet care as The Dog Stop works to expand its footprint across the country.

With over 20 years of experience in the franchising and dog care industries, Jeff Farnell has a proven track record of supporting operational growth and franchise success, having previously led an operations team responsible for scaling another dog care brand to over 250 units nationwide. As a dog parent himself, Farnell's passion for delivering an exceptional experience for dogs and their owners aligns perfectly with The Dog Stop's mission to provide a one-stop solution for all dog care needs. As Vice President of Operations, he's thrilled to join a standout team as they work to expand The Dog Stop nationwide and optimize and scale operations to drive superior results for franchisees.

"I'm thrilled to join The Dog Stop and work alongside a visionary Founder and CEO like Jesse Coslov and his talented team," said Farnell. "The brand's one-stop solution for pet parents—offering daycare, boarding, grooming, retail, and training—sets us apart in the industry. As we expand nationally, I'm excited to leverage technology to streamline operations for franchisees and drive growth while staying true to our core values of integrity, performance, and dedicated support. I look forward to contributing to the success of our franchisees, employees, and the communities we serve."

Megan Allen has joined The Dog Stop to lead the Real Estate and Construction department, bringing with her two decades of experience in franchising and a deep understanding of the pet care industry. She began her career in franchising at 17, quickly rising through the ranks to become COO of another dog care brand, where she spent 12 years helping to develop over 150 locations. Drawn to The Dog Stop's mission and passionate leadership team, her expertise in real estate, franchise development, and data-driven decision-making positions her to help franchisees navigate site selection and create long-term wealth through profitable investments. Allen is dedicated to strengthening franchisee support, building a collaborative community of owners, recruiting the right ownership groups for the brand, and guiding them in securing prime real estate locations. Under her leadership, The Dog Stop will continue to prioritize integrity, superior performance, and exceptional pet care, ensuring its franchisees and the communities they serve thrive.

Boasting 21 years in franchise development, John Henning most recently successfully grew a furniture retail concept from 50 locations in one state to 285 locations across 29 states in just two years. In addition to his passion for the dog care industry, being a dog dad himself, his ability to attract and support the right franchise owners makes him a tremendous asset to The Dog Stop. Initially drawn to the brand's strong unit economics, multiple revenue streams, abundant growth opportunity and vision, Henning ultimately decided to join the brand after meeting the founder and current corporate team, noting The Dog Stop's people as their biggest differentiator. Henning sees an unlimited potential for growth with the brand, and looks forward to doubling franchise sales as the Director of Franchise Development by building a talented team and implementing innovative marketing initiatives to attract multi-unit owners who align with the company's goals.  

Nancy Purvis, a hospitality industry veteran and former multi-unit franchise owner in the dog care industry, looks forward to helping The Dog Stop grow and become the industry leader as their new Franchise Support Manager. Purvis brings firsthand knowledge of franchisee needs to her role at The Dog Stop; having owned and operated four high-performing dog care locations across multiple states for over 15 years, earning numerous awards and serving on advisory boards. After selling her locations and taking a brief break from the industry, she found herself ready to take on a new role that allowed her to leverage her vast knowledge and experience, and provide new franchisees the support she was looking for when she opened her first location. Working with the franchisees from signing to opening, she plans to emphasize the importance of putting dogs first in every decision to ensure they provide the highest quality of care. Purvis looks forward to streamlining the opening process, offering business coaching, and ensuring every franchisee feels confident and ready to succeed as the brand continues to grow.

Led by Founder and CEO Jesse Coslov, The Dog Stop leadership team is united by a shared vision to uphold The Dog Stop's core values of integrity, superior performance, and dedicated support for franchisees and the communities they serve. Together, they aim to:

• Expand The Dog Stop's presence in untapped markets nationwide.
  
  
• Enhance franchisee training and operational support to drive profitability.
  
  
• Utilize innovative technology to streamline operations and improve customer experience.
  
  
• Maintain excellence in pet care by prioritizing the well-being of every dog entrusted to their facilities.

"We are thrilled to welcome these four outstanding leaders to The Dog Stop's already stellar executive team as we continue to work towards our mission," said Jesse Coslov. "Each of them brings unique expertise and a deep passion for excellence, which aligns perfectly with our vision for the brand's future. As The Dog Stop continues its national growth, their leadership will be instrumental in enhancing our operations, expanding our footprint, and ensuring we deliver the best possible experience for our franchisees as well as dogs and their families across the country. This is an exciting new chapter for our brand, and I couldn't be more confident in the team we have in place to drive our success."

With a focus on growth and a dedication to its mission, The Dog Stop is poised to lead the pet care industry in 2025 and beyond. For more information regarding The Dog Stop or its franchise opportunities, visit https://thedogstop.com.

About The Dog Stop

Founded in 2009 and franchising since 2013, The Dog Stop has been winning over dogs and their owners with their all-inclusive facility complete with playtime-focused daycare, spa-style grooming, year-round overnight boarding, individualized training and enrichment activities, and a natural pet retail store that carries the best products all run and managed by highly-trained staff. Each component is catered to personally stimulate every dog's physical and mental needs, ensuring they leave happier and healthier. The Dog Stop currently serves dogs and owners in 39 locations across 15 states, with over 50 new locations coming soon. For more information, go to https://thedogstop.com/.

Contact: Ashlyn Jensen, Franchise Elevator PR, [email protected]

SOURCE The Dog Stop