MIAMI, Oct. 26 /PRNewswire/ -- Building upon the success of 'The FINSIDERS' radio show, and the evolving "FINSIDERS" integrated media brand, the Miami Dolphins have announced that they will launch a live HD quality video simulcast of the popular broadcast on the Dolphins Integrated Media Group's website, TheFINSIDERS.com, starting today.
Based out of the Dolphins newly created multimedia studio at the team's facility in Davie, 'The FINSIDERS' features unique content distribution and interaction for Finatics with high profile studio and call-in guests. Airing on WINZ 940AM, 'South Florida's Sports Animal' and TheFINSIDERS.com, the daily show is the exclusive destination for Finatics and Dolphins insiders to hear, see and discuss all things related to their favorite team. 'The FINSIDERS' airs daily on Monday's from 4-7 p.m. and on Tuesday's through Friday's from 5-7 p.m. All times are ET.
"Our goal is to provide Finatics with inside access to Dolphins related content where they want it, when they want it, and how they want it. This marks another significant step in the delivery on that goal," said Jim Rushton, Sr. Vice President Corporate Partnerships and Integrated Media for the Miami Dolphins. "At the same time, our goal is to provide our sponsors and advertisers with the ability to connect with Finatics in a meaningful way when they are, how they are, and where they are consuming Dolphins content. Tapping into the passion of these consumers across all media platforms, provides greater results for our partners."
"The FINSIDERS" media franchise on Non-Game Days now consists of a daily e-newsletter with audio, video and text content that reaches over a 250,000 e-mail boxes; audio, video and text content on TheFINSIDERS.com; and "The FINSIDERS" daily show broadcast on terrestrial radio, internet radio, and now live web streaming video on fans computers and Dolphins Mobile App. "The FINSIDERS" also provide audio, video and text contributions to Dolphins.com reaching over 1,000,000 monthly fans, the Dolphins Official Facebook page reaching over 363,000 fans, and Twitter Feeds reaching over 38,000 fans.
"The FINSIDERS" media franchise on Game Days currently consists of a game day e-newsletter with audio, video and text content that reaches over 250,000 e-mail boxes; audio, video and text content contributions to TheFINSIDERS.com, Dolphins.com, Dolphins Official Facebook page, and Dolphins Twitter Feeds; "The FINSIDERS Pre-Game Show" and "The FINSIDERS Half-Time Show" broadcast on terrestrial radio, internet radio, live web streaming video on fans computers and Dolphins Mobile App and live video on stadium televisions and FanVision; "5th Quarter with The FINSIDERS" Post-Game Show broadcast on terrestrial radio, internet radio, live web streaming video on fans computers and Dolphins Mobile App and live video on stadium televisions, FanVision, and WFOR / MY33 broadcast television; and "The FINSIDERS Playbook" Game Day Print Program.
Future plans for "The FINSIDERS" are to extend the media brand to daily television and a daily morning drive radio segment, amongst other platforms.
Additionally, the Dolphins have created other fan media experience enhancements designed to allow Finatics quick access to exclusive coverage to keep team enthusiasts connected on a 24-7 basis.
In August, the Dolphins debuted their official App. Available for both the iPhone and Droid, the FREE App features both live video and archived videos as well as photo galleries of the Dolphins players and Cheerleaders. It also has a live Game Center, with breaking news features and live blogs. The unique service has been an immediate success with more than 138,000 downloads, ranking amongst the top downloaded free sports Apps available in Apple's App Store.
Furthermore, the Dolphins have partnered with Thwapr to deliver a unique mobile video experience to a community of Finatics. This free daily subscription-based video service (standard text message and data charges) is available to compatible mobile phones with data plans and video capability. Each day a new Dolphins video will be sent to mobile phone: Monday - Coach Sparano Press Conference; Tuesday - Cheerleader Video; Wednesday - Offensive Player Interview; Thursday - Defensive Player Interview; Friday - Game Preview; Sunday - Post Game Interviews. Finatics can experience the mobile videos by sending the text DOLPHINS to 757575 or go to http://www.dolphins.com/mobilevideo.
The newly formed Fins Integrated Media Group's primary mission is to provide the team's corporate partners with fully integrated multi-media marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements. The Fins Integrated Media Group is the sales marketing representative for Dolphins Television, Radio, Internet, Social Media, Mobile, and Print inventory.
SOURCE Miami Dolphins