By challenging pet parents to get up close and personal with their dog's breath, GREENIES™ hopes to make pet parents more aware of their pets' oral hygiene by educating them on early signs of dental issues and helping them feel confident that they are taking the right steps to stay on top of their dog's dental health. Untreated dental problems can lead to pain, infections and broader health issues, which means regular monitoring and oral care routines, paired with veterinarian examinations, are crucial.
"I've always been a dog lover, whether it's dog kisses or zoomies around the yard, they've got my whole heart. But even I've been guilty of dodging a stinky kiss or two," said Fortune Feimster. "That's why I loved teaming up with GREENIES™ for this pet parent challenge as it's been equal parts fun and eye-opening."
To make regular monitoring even easier, GREENIES™ recently launched their new AI-powered GREENIES™ Canine Dental Check, which gives you insights into your dog's dental health—to discuss with your vet. Using advanced AI technology, Canine Dental Check evaluates the appearance of your dog's teeth and gums from a photo you take at home. It's an easy way to monitor your dog's dental health and assess whether there are visual signs of potential problems to discuss with your veterinarian.
"As a category leader in oral health, the GREENIES™ brand strives to be pet parents' partner in managing their pet's dental health and that's why we look to innovate beyond just our products," said Jean-Paul Jansen, Chief Marketing Officer, Mars Pet Nutrition North America. "Our GREENIES™ Canine Dental Check tool is designed to ease stress by helping pet parents understand if their pet has a potential dental issue and to know when to consult a vet. This is just the first in a series of digital tools from Mars, committed to pioneering technologies that empower pet parents to confidently care for their pets. Our aim is to put health monitoring tools into the hands of pet parents that enhance their lifelong, joy-filled bond together."
With GREENIES™ Canine Dental Check and their line of dental health products for cats and dogs, GREENIES™ highlights the crucial role pet parents play in maintaining dental health for dogs and starting a healthy oral care routine. And when you add GREENIES™ Dental Treats to your pet's daily routine, you can help improve dog dental hygiene to support their oral and overall health.
For more info on the GREENIES™ Canine Dental Check tool, visit Greenies.com or follow GREENIES™ on Instagram, TikTok, Facebook, and YouTube. And hey, go ahead and give that breath a sniff...if you dare.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
*Journal of Veterinary Medical Science. (2022). Prevalence of periodontal issues in dogs over two years of age.
CONTACTS:
Sarah Sprague
Mars Petcare
[email protected]
Libby McCarthy
Weber Shandwick
[email protected]
SOURCE GREENIES™
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