The Groove Launches EncoreApps™ to Accelerate Workday App Development for Software Partners

MCLEAN, Va., June 16, 2025 /PRNewswire/ -- The Groove, a modern enterprise consultancy, today announced the launch of EncoreApps™—a dedicated service offering designed to help Workday partners rapidly accelerate the build, launch, and scale of applications to list on Workday Marketplace.

EncoreApps™ delivers flexible, white-label services tailored to software providers building on the Workday platform. Software partners can leverage The Groove's deep expertise across Workday Extend, Orchestrate and integrations to accelerate time to market while improving app quality, scalability, and support readiness.

"Our team has an average of 9+ years in the Workday ecosystem," said Manish Patel, Chief Strategy Officer of The Groove. "We developed EncoreApps™ as a natural extension of our mission to support innovation and quality for our clients. It is designed for Workday software partners who want to move faster, without compromising on quality or flexibility."

EncoreApps™ includes a range of service packages that support every stage of the app lifecycle, from strategic advisory and rapid prototyping to full development, deployment, and long-term support. Partners retain full brand ownership while benefiting from EncoreApps™ behind-the-scenes firepower.

Key benefits of EncoreApps™ include:

• Accelerated Time to Market – Launch apps faster with proven processes and deep platform expertise.
• Lower Development Overhead – Avoid the cost and complexity of scaling internal teams.
• Scalable Engagement – Choose the level of support you need: advisory, build, or full-service ownership.
• Customization Without Complexity – Modular delivery approach tailored to your brand and use case.
• Improved App Quality & Compliance – Workday-aligned development ensures smoother review and provisioning.
• Future-Proof Flexibility – Plan for digital purchases and SaaS expansion with confidence.
• Stronger Partner Outcomes – Stay focused on your roadmap while we handle the build and backend.
• On-Going support- Providing support resources skilled in the Workday application so your team can focus on developing your software

"EncoreApps™ helps partners do what they do best—innovate—while we take care of the technical execution and support," said Noelle McChristian, Director, Strategy & Go-To-Market at The Groove. "It's a smarter way to bring apps to market, with Workday-ready speed, quality, and flexibility."

Interested in learning more about EncoreApps™? Fill out the form and a member of our team will be in contact.

About The Groove
The Groove is a modern enterprise consultancy that leverages the power of next-gen technologies, industry insights, and critical thinking to help organizations solve their most complex business challenges. At the intersection of data, people, and technology, The Groove delivers high-impact solutions across strategy, deployment, optimization, and innovation.

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SOURCE The Groove