The Health Institute's Cellular Health Model On Display in New Book by THI Founder and Co-Author Dr. Josh Axe

News provided by

Sep 03, 2026, 11:34 ET

Co-authored with THI's Dr. Will Cole, the book (arriving Sept. 8 from Avery) translates clinically-tested framework used at The Health Institute into a guide for readers.

FRANKLIN, Tenn., Sept. 3, 2026 /PRNewswire/ -- The Health Institute (THI), the functional healthcare company founded by Dr. Josh Axe, today previewed "Heal Your Cells: Reversing the Irreversible - A Proven Plan to Heal Faster, Reclaim Energy and Unlock Longevity," a new book by Axe and fellow THI physician Dr. Will Cole publishing Sept. 8 from Avery.

Jennifer Ostman, Head of Coaching at The Health Institute

Dr. Will Cole and Dr. Josh Axe, Authors of "Heal Your Cells"

The book uses THI's clinically-tested cellular restoration framework and asserts that the fatigue, brain fog, insulin resistance, hormone disruption and chronic conditions millions of Americans live with are not separate maladies, but signals of the same root problem - cells that have stopped functioning properly.

Using The Health Institute's model, the doctors walk through what is actually happening behind the symptoms and how simple lifestyle changes can help. The book outlines what THI's own practitioners confirm every day: cellular degeneration is a common driver behind many chronic health conditions.

"We see the pattern all the time," said Jennifer Ostman, Head of Coaching at The Health Institute. "People come to us often having done all the right things with good practitioners, but stalled out or failed to improve at all. We shift to the cellular level when a traditional plan that should have worked, didn't."

More people than ever are turning to holistic, functional healthcare after standard medicine falls short. When Stacey arrived at an emergency room unable to walk, conventional testing offered no answers. She subsequently sought care under Dr. Axe and The Health Institute, where deeper bloodwork helped identify root causes. Following a customized, root-cause plan, Stacey saw marked improvement. While individual results vary and cannot be guaranteed, The Health Institute regularly sees improved outcomes by investigating root causes that are often overlooked.

"One of the most common things we hear is some version of 'my labs came back fine, but I still feel terrible,'" said Ostman. "That sentiment is often what brings people to us, and it's what our practitioners are trained to look past. The blood markers we look at are no different from what a primary care physician might look at, it's how we use the information and our approach to care that differs greatly."

Heal Your Cells uncovers why our cells are weaker than ever before and how we can better support them through nutrition, plant-based medicine, peptides, physical movement and more - plus a series of protocols to reverse cellular aging in specific areas of the body, all using THI's clinical approach.

Impact:
When root-causes were addressed with a THI practitioner, improvements were noted across key areas.

90% Reported reduced chronic symptoms

92% Felt more energized

95% Reported weight loss

"Our mission is simple, we want to help people feel better," said Adam Suttle, Chief Executive Officer at THI. "We are honored to be part of Heal Your Cells and hope the book helps many more people heal, one cell at a time."

About The Health Institute
The Health Institute is a leading functional health organization, founded by global health expert Dr. Josh Axe, dedicated to helping individuals achieve optimal wellness through targeted cellular health. Through advanced testing, personalized coaching, and root-cause protocols, THI equips people with the tools and guidance needed to heal, restore, and thrive, starting at the foundation of the body. For more information, visit www.TheHealthInstitute.com.

Social Media