The Hershey Company Partners With Orange Leaf Frozen Yogurt To Introduce New REESE'S® Peanut Butter Cup Flavor Froyo

OKLAHOMA CITY, March 2, 2015 /PRNewswire/ -- Orange Leaf Frozen Yogurt is teaming up with The Hershey Company again to introduce a new REESE'S® Peanut Butter Cup froyo in response to the high demand from chocolate and peanut butter lovers. This new flavor will be featured in more than 300 participating Orange Leaf locations from March 2 to April 26.

"Since chocolate and peanut butter are two of our most popular froyo flavors, and REESE'S Peanut Butter Cups are among our most popular toppings, we are excited to reward our customers with this new froyo flavor that fans will find there's no wrong way to eat," said Geoff Goodman, President of Orange Leaf. "We are confident our second HERSHEY'S® flavor will be as popular as our first." Orange Leaf partnered with The Hershey Company in December to create one of its most popular flavors of 2014, YORK® Peppermint Pattie, according to feedback from customers.

REESE'S Peanut Butter Cups were first created in 1928 by H.B. Reese, a dairy employee of Milton S. Hershey. Reese made the chocolate and peanut butter confection with HERSHEY'S Milk Chocolate and called them "penny cups." REESE'S Peanut Butter Cups is now one of the top selling candy brands in America.

In addition to rewarding customers with a new flavor, Orange Leaf will reward registered Ounce Back Card holders with double points on all Orange Leaf purchases throughout the month of March. For every dollar spent, customers will earn two reward points instead of one, making it easier than ever to enjoy free froyo. Customers can pick up an Ounce Back card at any store and register it online or via the My Orange Leaf iPhone or Android app. Orange Leaf customers can check their local store's web page, or download Orange Leaf's iPhone or Android app, to check the other flavors available at stores before they visit.

Orange Leaf customers choose from their local store's selection of 16 flavors (taken from the menu of 70 plus), including no-sugar-added, gluten-free, dairy-free and vegan alternatives. All of Orange Leaf's flavors are blended in proprietary machines that create a richer and creamier product than other froyo brands.

Orange Leaf's new REESE'S Peanut Butter Cup froyo can also be enjoyed at home or on the go with freezer-friendly Froyo To Go™ pints. To inspire customers' creations with the new flavor, Orange Leaf suggests the following toppings:

• REESE'S Peanut Butter Cups, peanuts, REESE'S Peanut Butter Syrup and brownie bites

As with all other Orange Leaf flavors, customers are invited to invent their own froyo combinations with the new REESE'S Peanut Butter Cup froyo by mixing, swirling, dividing or topping their frozen yogurt with any combination of fruit, nuts, candy and other healthy or decadent treats from the do-it-yourself toppings bar. At Orange Leaf, each customer is able to make a treat that satisfies their craving while accommodating any dietary needs and taste preferences.

About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, and dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, "self-served" in an inviting atmosphere. In 2014, Orange Leaf was recognized for its growth by top media and institutions including Entrepreneur (ranked Orange Leaf as one of the top three new franchises), Inc. (listed the company on its annual Inc. 5000 which ranks the nation's fastest-growing private companies), Nation's Restaurant News (ranked Orange Leaf 8^th on its "Next 20" list of top 20 chains in America that are on the rise) and Technomic (ranked the company as one of the top five fastest-growing chains). Orange Leaf's pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company's website, "like" Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.

MEDIA CONTACT:
Lisa Riley
PR Manager
Orange Leaf Frozen Yogurt
Phone: 405.463.7303
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150227/178415

SOURCE Orange Leaf Frozen Yogurt

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