The Hispanic Public Relations Association Announces 2016 National Board of Directors

Nation's leading organization for Hispanic PR professionals to be led by diverse leaders representing corporate, agency and media entities

Jan 25, 2016, 09:30 ET from Hispanic Public Relations Association

NEW YORK, Jan. 25, 2016 /PRNewswire-USNewswire/ -- The U.S. Hispanic Public Relations Association (HPRA) voted to elect Antonio Hernandez, director, corporate communications at ServiceMaster Global Holdings, Inc., president of the 2016 National Board of Directors. Hernandez had been serving as president-elect of HPRA in 2015, and as the HPRA-Chicago chapter founder and chairman since 2014.

"HPRA is the nation's foremost and most widely respected Hispanic public relations organization in the United States," said Hernandez. "In 2016, we will be focused on expanding our influence and outreach to advance development and networking opportunities for Hispanic PR and marketing practitioners across industries and markets."

HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.

The HPRA 2016 national officers include: President, Antonio Hernandez of ServiceMaster in Memphis, Tenn.; President-Elect, Yvonne Lorie, founder of Refresh PR in Miami; VP of Programming, Veronica Potes of NBC Universal, E! in New York; VP of Digital Engagement, Stephen Chavez of Chavez Marketing and Communications in Los Angeles; Treasurer, Lourdes Rodriguez of Saban Community Clinics in Los Angeles; and Secretary, Mayra Ramos Miro of Red Heels International in Orlando, Fla.

The 2015 Board of Directors includes: Evelyn Galarza of Time Warner Cable in New York; Maricela Cueva of VPE PR in Los Angeles; Mario Flores of Sportivo in Los Angeles; Melissa Smith, Ogilvy PR in New York; Sarah Lora of Delta Air Lines in Atlanta; Maria Amor of Havas FORMULATIN; and Sonia Diaz of Balsera PR in Miami.

Andy Checo of Havas FORMULATIN in New York will serve as immediate past President.

HPRA continues to be the leading resource for communication professionals and those seeking expertise in the Hispanic market. Members have access to first-rate programming, such as:

  • Professional development webinars covering key industry topics
  • Discounted membership rates for national industry conferences
  • Exclusive networking opportunities with top journalists and industry thought leaders 

The organization also raises scholarships funds for full-time college students pursuing a career in communications. More than a quarter million dollars in scholarships have been awarded to students of Latino descent pursuing careers in communications. 

For more information on how to become a HPRA member or to donate to the scholarship program visit

About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.  HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meets the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit

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SOURCE Hispanic Public Relations Association