NEW YORK, May 20, 2016 /PRNewswire/ -- The Hollywood Reporter-Billboard Media Group announced that comScore now ranks The Hollywood Reporter-Billboard at #3 among the country's most highly trafficked entertainment news properties. With 27.6 million monthly uniques in April, The Hollywood Reporter-Billboard now sits behind only People-Entertainment Weekly and TMZ in the entertainment news category.
With its historical third-highest month for online traffic, The Hollywood Reporter continued its record of millions more online visitors than any other brand in the entertainment trade space (it beats Variety by 2.6 million, according to comScore). Additionally, The Hollywood Reporter has more U.S. audience than USA Today Life, CNN Entertainment, New York Times Arts, PopSugar, and Vulture.
Billboard set an all-time record of 15.4 million monthly unique visitors in April and broke through the 10% reach mark with millennials. The site also has a greater U.S. audience than Live Nation, MSN Music, Yahoo Music, Complex Music, Spin Music, and Pitchfork.
"The Hollywood Reporter and Billboard give fans a closer, smarter and more exciting look into the films, TV show and music that shape their lives," said Janice Min, co-president and chief creative officer of The Hollywood Reporter-Billboard Media Group. "On video, podcasts and on social, we're connecting with fresh new audiences every single day, all driven by a strong and authoritative news and features voice."
The Hollywood Reporter's coverage of major entertainment events like The White House Correspondents' Dinner and the Tribeca Film Festival contributed to the growth in traffic. Extensive coverage of blockbusters like The Jungle Book and major television series including Game of Thrones in addition to exclusives such as Spike Lee's interview with Presidential candidate Bernie Sanders and a sit-down with top Hollywood agents Ari Emanuel and Patrick Whitesell have accelerated audience growth and led to a dominant and growing social media footprint. Additionally, the magazine's outstanding video content, including its Roundtable series, led to a 2016 Webby Award for best online film and video in the entertainment category and a Gerald Loeb Award nomination.
Billboard's superior editorial coverage, which including a moving Prince tribute package and an exclusive in-depth Kesha story in addition to major newsmaking covers including Fifth Harmony, Halsey, and Zayn Malik, has cemented Billboard's presence as the definite source for music news. A growing digital presence that includes artist visit live streams has continued to provide high quality content to an expanded and growing online audience.
In addition to surging online traffic, The Hollywood Reporter-Billboard group has a massive social media footprint of 17 million followers.
Billboard is the world's most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 11.2 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has scored major news-generating covers recently including Nicki Minaj, Selena Gomez, Fifth Harmony and Justin Bieber. In December 2015, the Billboard Women in Music ceremony, which honored Lady Gaga as Woman of the Year, was presented to a mass audience for the first time via Lifetime, the exclusive broadcast partner.
About The Hollywood Reporter
The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won a 2016 Webby Award for best online film and video in the entertainment category and the American Society of Magazine Editors National Magazine Award for General Excellence in the Special Interest category in 2015 and 2016 in addition to a 2015 and 2016 ASME National Magazine Award nomination for Magazine of the Year and a Gerald Loeb Award nomination for its Studio Chief's Round Table. Additionally, the brand took home 10 SoCal journalism awards in 2015, more than any other news outlet, in categories including Best Website and Entertainment Journalist of the Year. In 2014, The Hollywood Reporter staff won Los Angeles Area Emmy Awards for The Hollywood Reporter in Focus: The Wolf of Wall Street. The Hollywood Reporter and SundanceTV partnered together in 2015 to co-produce and broadcast "Close Up With The Hollywood Reporter," an original non-fiction series featuring panels with potential 2015 Emmy nominees. THR's platforms include an award-winning weekly magazine, dynamic web and mobile sites, festival and awards season apps, tablet, iPad editions, social media, and branded events.
The Hollywood Reporter-Billboard Media Group reaches more than 27.5 million US users a month online, with a social footprint of about 15 million, ranking number 3 among comScore entertainment-news properties, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. Follow The Hollywood Reporter on Twitter @thr, on Facebook at facebook.com/HollywoodReporter, and on Instagram @hollywoodreporter. Follow Billboard on Twitter @billboard, on Billboard at facebook.com/Billboard, and on Instagram @billboard. Billboard and The Hollywood Reporter are owned by Eldridge Industries.
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SOURCE The Hollywood Reporter and Billboard