The Indian Oral Hygiene Market: What Consumers Use and Why?

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Indian Oral Hygiene Market: What Consumers Use and Why?

Product Synopsis

This report provides the results for the Oral Hygiene market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Oral Hygiene market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
In a market characterized by set personal care routines and ingrained habits typically lasting a life time, the key to longer term success is attracting new customers and encouraging consumption frequency. In the future, the ability to target specific trends that encourage consumers to switch either brands or categories will be key for future success.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Mouthwash, Toothbrushes &Replacement Heads, and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption of Dental Floss across all age groups is low. In comparison with the high consumption rates of Toothpaste this is indicative of a low awareness of the benefits of Dental Floss for oral health. The value of this market could be significantly increased through advertising the benefits of using this product on a regular basis.

The Oral Hygiene market in India is dominated by Toothpaste with a 75% share by value. There is a significant share for Toothbrushes & Replacement Heads and the remainder is taken up by Mouthwash. As an emerging economy, the values of the remaining markets are likely to increase with improved awareness of Oral Hygiene issues.

The Early Young Adults age group has the lowest percentage of consumption in the Toothbrushes & Replacement Heads category, which is considered to be an essential product. This age range typically covers the life stage of leaving home and no longer being under the influence of parents, who are more likely to have been the driving force behind reminders to purchase a new toothbrush on a regular basis.

Key Highlights

All age groups have a similar value share (within 1%)of the Oral Hygiene market in comparison with their share of the population. This indicates that there is a huge target audience for all Oral Hygiene products as all age groups are of importance.

The trend of Changing Age Structures has the highest value share of the Oral Hygiene market in India. Consumers also state the same trend as being the most important in their choice of Oral Hygiene products. This indicates that products relating to age related dental issues are the most important consideration for Oral Hygiene consumption choices in India.

Branded products account for virtually the entire market by volume in all significant categories, leaving almost no scope for Private Label products. Furthermore, the majority of the market is held by two or three main brands in each category. This indicates that in matters of Oral Hygiene, consumers are brand loyal. However, there is huge growth potential for Private Label products in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oral Hygiene Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Mouthwash
3.2.2 Toothbrushes and Replacement Heads
3.2.3 Toothpaste
3.3 Behavioral Trends and Market Value
3.3.1 Mouthwash
3.3.2 Toothbrushes and Replacement Heads
3.3.3 Toothpaste
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Mouthwash
4.1.2 Toothbrushes and Replacement Heads
4.1.3 Toothpaste
4.2 Consumer Profiles by Product Category
4.2.1 Mouthwash
4.2.2 Toothbrushes and Replacement Heads
4.2.3 Toothpaste
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oral Hygiene Brand Choice and Private Label Consumer Penetration
5.2.1 Mouthwash
5.2.2 Toothbrushes and Replacement Heads
5.2.3 Toothpaste
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oral Hygiene
6.1.2 Mouthwash
6.1.3 Toothbrushes and Replacement Heads
6.1.4 Toothpaste
7 Consumption Impact: Market Valuation
7.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oral Hygiene Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Oral Hygiene Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Oral Hygiene Value Share (%), by Age Groups, 2012
Table 5: India Oral Hygiene Value Share (%), by Gender, 2012
Table 6: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Oral Hygiene Value Share (%) by Wealth Groups, 2012
Table 9: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2012
Table 10: India Mouthwash Consumer Group Share (% market value), 2012
Table 11: India Toothbrushes and Replacement Heads Consumer Group Share (% market value), 2012
Table 12: India Toothpaste Consumer Group Share (% market value), 2012
Table 13: India Total Mouthwash Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Total Toothbrushes and Replacement Heads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: India Total Toothpaste Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: India Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Toothbrushes and Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: India Toothbrushes and Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: India Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: India Mouthwash Consumer Profiles (% consumers by sub-group), 2012
Table 23: India Toothbrushes and Replacement Heads Consumer Profiles (% consumers by sub-group), 2012
Table 24: India Toothpaste Consumer Profiles (% consumers by sub-group), 2012
Table 25: India Oral Hygiene Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: India Mouthwash Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: India Toothbrushes and Replacement Heads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: India Toothpaste Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: India Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: India Mouthwash: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: India Toothbrushes and Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: India Toothpaste: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: India Oral Hygiene Market Value (Indian Rupee million), by Category, 2012
Table 34: India Oral Hygiene Market Value (US$ million), by Category, 2012
Table 35: India Oral Hygiene Market Volume by Category, 2012
Table 36: India Oral Hygiene Market Value (US$ million), by Category, 2012
Table 37: India Oral Hygiene Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 38: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2012
Table 39: India Oral Hygiene Expenditure Per Household (Indian Rupee), by Category
Table 40: India Oral Hygiene Expenditure Per Household (US$), by Category
Table 41: India Oral Hygiene Market Volume by (Ltrs m or Units m)Category, 2012
Table 42: India Oral Hygiene Consumption Per Capita by Category, 2012
Table 43: India Oral Hygiene Consumption Per Household by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: India Oral Hygiene Value Share (%), by Age Groups, 2012
Figure 3: India Oral Hygiene Value Share (%), by Gender, 2012
Figure 4: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Oral Hygiene Value Share (%) by Wealth Groups, 2012
Figure 7: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Toothbrushes and Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Toothbrushes and Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Oral Hygiene Market Value (US$ million), by Category, 2012
Figure 15: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2012
Figure 16: India Oral Hygiene Expenditure Per Household (US$), by Category

Read the full report:
The Indian Oral Hygiene Market: What Consumers Use and Why?
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