The Largest Marketers in the US Choose BlueKai DMP

CUPERTINO, Calif., May 24, 2011 /PRNewswire/ -- BlueKai, the world's only complete platform for data management, analysis and acquisition, today announced that in less than six months, five of the Fortune 15 companies have selected BlueKai as their data management platform provider.  Earlier this year, BlueKai launched the industry's only comprehensive data management platform for marketers and agencies looking to collect, manage, segment, share and analyze private audience data from a single integrated interface. 

To complement first party data usage, BlueKai DMP clients can also seamlessly tap into the growing BlueKai Exchange to acquire anonymous audience data for prospecting at scale.  Overall, the company is experiencing sustained rapid revenue growth fueled in large part by the widespread adoption of audience targeting as a conventional advertising strategy for advertisers and agencies on Madison Avenue. 

"Agencies and advertisers want comprehensive data segmentation to become the thread that drives media strategy across digital and beyond," said Omar Tawakol, CEO of BlueKai.  "In order to make it easier for marketers to apply their segments everywhere, we have integrated our audience targeting solutions into the entire media value chain. That open architecture is causing a rising tide effect that drives revenue growth for our exchange partners."

As a BlueKai DMP client, advertisers also have integrated access to the world's largest auction marketplace for acquiring anonymous audience data at scale. The BlueKai Exchange continues to grow significantly in 2011 in both data volume and adoption.  The Exchange's data coverage has increased by an additional 100 million unique users over the past year, bringing the total audience reach to 300 million.  And it continues to be the largest source of intent data for users who are in-market to buy retail, auto, financial and travel products. 

Through partnerships with leading data aggregators, the BlueKai Exchange now provides access to branded audience data from Acxiom, Bizo, Datalogix, IXI, Nielsen, Polk and TARGUSinfo.  Collectively, the BlueKai Exchange includes audience data on close to 300M unique cookies in the US each with an average of 10 targetable traits.  This provides marketers and agencies with the intelligence to discover and reach audiences at scale through in-depth audience analysis and targeting that is unmatched.

In addition, data buying from the BlueKai Exchange also continues to gain traction across the entire online ecosystem with 90 percent of the top 10 ad networks plugging into the Exchange along with all major Internet portals, agency trading desks and DSPs.

About BlueKai

BlueKai (www.bluekai.com) provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data.  The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars.  The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKaiIntent™ and branded data in reaching more than 200M unique users across the entire marketing funnel.  As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations.

The privately-held company is based in Cupertino, CA and is a recipient of the 2011 OnMedia B2B Company of the Year Award.

SOURCE BlueKai