The Lumen Room Expands Its Franchise Footprint as Demand for Creative Spaces Grows

The reserve by the hour natural light photography studio and event space is expanding its footprint nationwide, turning beautifully designed real estate into a scalable business model.

CORNELIUS, N.C., Oct. 20, 2026 /PRNewswire/ -- The Lumen Room, a collection of clean, bright natural light photography studios available for hourly reservations for photoshoots, workshops, and small events, today announced it is accelerating its franchise growth, partnering with REP'M Group to bring the concept to new markets across the country.

Each Lumen Room is a rentable photography studio and small event venue available by the hour for photoshoots, videos, baby showers, bridal showers, small weddings, workshops, happy hours, trainings, and more. The model creates multiple potential revenue streams from the same space, serving a diverse customer base of photographers, creators, businesses, and communities.

"The Lumen Room began as a photography studio, and it grew into an event space because of how our guests use it," said Hilary Cinque, co-founder of The Lumen Room. "Every location is built around giving guests the space and experience they need."

The concept is simple, standardized, and low labor. Contract Changeover Hosts, paid per task, clean and reset each space between reservations, and the playbook translates across office, flex, industrial, storefront, and automotive real estate. HQ sets up and supports integrated booking, payment, and communication systems, so franchisees can focus on running and growing their studios.

"Putting The Lumen Room in franchisees' hands has been exciting, and we are ready to bring it to more communities," said Xavier Cinque, co-founder of The Lumen Room. "We listened to our customers and built what they needed, and that is what we get to share with every new owner."

The timing reflects strong demand. The global creator economy is valued at $300 billion in 2026 and is projected to scale toward $500 billion by 2030, according to Yahoo Finance. The IAB reports that 41% of creator content has become part of mainstream customer acquisition, and Meeting Spotlight reports that 51% of event planners are choosing specialty venues.

About The Lumen Room
The Lumen Room is a reserve by the hour natural light photography studio and event space with 20 locations across 10 markets. Learn more at thelumenroom.com/franchising-opportunities.

About REP'M Group
REP'M Group is the full service franchise development firm behind The Lumen Room's growth strategy nationwide.  

Media Contact
Alexis McConvey
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SOURCE REP'M Group