The Makers of Freschetta® Pizza Take a Fresh Look at Frozen Pizza Innovations

Introduction of Freschetta® Simply...Inspired™ Pizzas and Freschetta® By The Slice Offers a New Approach to Frozen Pizza Category

Mar 08, 2011, 08:30 ET from Freschetta

BLOOMINGTON, Minn., March 8, 2011 /PRNewswire/ -- The makers of Freschetta® pizza are taking a whole new approach to frozen pizza with the introduction of two new frozen pizza innovations: Freschetta® Simply...Inspired™ Pizzas and Freschetta® By The Slice. From flash-frozen vegetables picked at the peak of freshness and unique blends of real cheeses, to inventive product packaging and cooking technology, Freschetta® pizzas offer a deliciously fresh taste experience in every bite with these newest creations in frozen pizza.

"We know consumers' tastes have evolved and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn't been met," said Mary Brown, Freschetta® senior director of marketing. "With Freschetta® Simply…Inspired™ Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category. And for when our consumer is time-strapped, Freschetta® By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."

A Celebration of Fresh Taste

Each flavor of Freschetta® Simply…Inspired™ Pizza offers a completely new taste experience from traditional frozen pizza. The full line of pizzas features unique varieties of vegetables, such as roasted red peppers and shiitake mushrooms, and distinctive sauces and cheeses perfectly balanced on a thin, crispy crust. Freschetta® Simply…Inspired™ Pizzas are an ideal combination of crust and toppings for a deliciously different pizza.

And the innovation didn't stop with the pizza. With the introduction of Freschetta® Simply…Inspired™ Pizza, the brand took a fresh look at the product packaging. Each of the eight varieties of Freschetta® Simply…Inspired™ Pizzas is wrapped in new Fresch-Taste Seal™ packaging to lock in the great flavor while using 30 percent less packaging by weight than a traditional pizza carton. By removing the outer cardboard box, Freschetta® Simply…Inspired™ Pizza saves 1,378 tons of paperboard, which adds up to 23,433 trees that Freschetta is saving each year. This new package design sets Freschetta® Simply…Inspired Pizzas apart in the frozen pizza section and fits perfectly in home freezers.

Freschetta® Simply…Inspired™ Pizzas provide three to four servings and are starting to appear in the frozen pizza section of grocers nationwide in the following unique varieties: Hawaiian Style, Farmers Market Veggie, Harvest Supreme, Southern BBQ Recipe Chicken, Rustic Pepperoni Pomodoro, Classic Bruschetta and the limited-edition varieties of Tuscan Farmhouse and Chicken Bianco.

A Perfect Slice of Pizza

For when the desire for the fresh taste of Freschetta pizza strikes when in a hurry or away from the oven, the makers of Freschetta® pizza introduce Freschetta® By The Slice, one perfect slice of pizza ready in minutes. It's a single slice, cut from a whole pizza, made with the same premium ingredients for that same delicious fresh taste found in all Freschetta® pizzas. Combining unsurpassed fresh taste with innovative, microwave cooking technology, all four varieties of Freschetta® By The Slice provide oven-baked taste, right out of the microwave.

Freschetta® By The Slice packages contain one perfect slice of pizza and are now appearing in the frozen pizza section of grocers nationwide in the following four fresh-tasting varieties: Six Cheese Medley; Chicken, Spinach and Mushroom; Vegetable Medley; and BBQ Chicken.

For more information and to find where to buy Freschetta® Simply…Inspired™ Pizzas and Freschetta® By The Slice, visit Freschetta.com. To keep up with latest news from Freschetta®, "Like" Freschetta® and Freschetta® Simply…Inspired™ on Facebook.

About the Freschetta® Brand

Freschetta® products are part of the national brand portfolio of Schwan's Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan's Consumer Brands, Inc. has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta®, and Tony's® pizzas, Asian Sensations® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Freschetta® products, visit www.Freschetta.com.

©2011 Schwan's Consumer Brands, Inc. All Rights Reserved.

For more information, contact:

Jana Rhodes, GolinHarris

(312) 729-4221

jrhodes@golinharris.com



SOURCE Freschetta



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