The Marketing Arm Named Most Creative Agency in America by Promo Magazine

Jun 08, 2010, 09:00 ET from The Marketing Arm

DALLAS, June 8 /PRNewswire/ -- The Marketing Arm has topped Promo magazine's list of the most creative agencies for 2010.

In 2009, The Marketing Arm earned more than 20 industry awards, including nine Pro Awards, three Reggies, two Ex Awards, a Buzz Award, and an Effie. Among the various client programs winning awards last year were Doritos "Crash the Super Bowl," AT&T "Team USA Soundtrack," GameStop "Guitar Hero," and State Farm "Call Your Shot."

"Ideas are our premium currency," said Ray Clark, The Marketing Arm's founder and CEO. "The Marketing Arm is an idea agency that has unmatched breadth and depth in the emotional platforms, mainly entertainment, sports, cause and multi-cultural. Ideas that move people emotionally, grounded in science, are proving to be measurably impactful."

"For clients such as AT&T, Frito-Lay, State Farm, GameStop, Quaker and nearly 100 other leading brands, The Marketing Arm can uniquely execute across almost 30 different tactics, from the full gambit of promotional tactics to events to digital," said Chris Smith, the agency's chief strategy officer. "I think our clients love that they can get ideas, executable across almost 30 different tactics, from one source called The Marketing Arm."

In addition to topping Promo's list of best creative agencies, The Marketing Arm ranked second on the magazine's list of interactive agencies. In 2009, the agency created more than 300 digital programs for its clients, with a heavy focus on mobile, eCRM, and digital word of mouth.

"Great work is really a credit to our clients, but also speaks to our creative culture," said Trina Roffino, Group Vice President at The Marketing Arm. "We have the tools and processes to include all of our 400 employees in any creative assignment at any time."

In 2006, Promo magazine ranked The Marketing Arm the No. 1 promotional marketing agency in the U.S. on the basis of net revenues, two-year growth, and the quality and results of campaign work. Since 2007, the magazine has assigned overall rankings on the basis of net revenue alone.

About The Marketing Arm

The Marketing Arm ( is an idea company that harnesses the power of emotion to make brands more engaging. With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, event, and cause marketing.

Operating within Omnicom Group Inc., the agency has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. Over the last two years, The Marketing Arm's work for its clients has won more than 50 industry awards, including a prestigious Cannes Gold Lion and the Promotion Marketing Association's Gold Reggie Award.

Based in Dallas, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff and nearly 1,200 field employees in offices in New York, Los Angeles, San Francisco, Chicago, Charlotte, and London.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit

Chris Anderson


SOURCE The Marketing Arm