CHICAGO, Dec. 1, 2010 /PRNewswire/ -- The Marketing Arm today announced it has named Lisa Lally to the position of Vice President/Director, Shopper Marketing.
Based in The Marketing Arm's Chicago office, Lally will lead The Marketing Arm's shopper marketing team dedicated to the Quaker account. Partnering with Quaker's Shopper Marketing organization, Lally and her team will be accountable for developing big ideas that drive shopper engagement and architect choice at each point of the shopper experience on both national and customer-specific opportunities.
Lally joins The Marketing Arm from Arc Worldwide where she served as Global Account Director. During her career, she's developed promotional, shopper, and retail marketing programs for a number of leading CPG brands, including P&G and Masterfoods USA.
"We are thrilled to welcome Lisa to our team," said Trina Roffino, Group Vice President Account Service. "Her classic marketing training and expertise, coupled with her creative spirit and ability to lead strategically, creates a great complement to our partners at Quaker."
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. The agency topped Promo magazine's list of the most creative agencies for 2010 and its client work has won a number of the industry top awards, including a prestigious Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Named by the Dallas Morning News as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE : OMC ) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
CONTACT: Chris Anderson of The Marketing Arm, +1-214-259-3290
SOURCE The Marketing Arm