The Marketing Arm Set to Open Office in Greenwich

GREENWICH, Conn., Jan. 4, 2011 /PRNewswire/ -- The Marketing Arm, an integrated marketing and promotion agency, announced today that it will open an office later this month at One East Weaver Street (at Route 1) in Greenwich to service its clients in the Northeast.

"Our Greenwich office will focus, in large part, on our shopper marketing business, including account management and planners," said Mike Paley, The Marketing Arm's senior vice president/shopper marketing.  "Initially, the staff there will include about 20 people. We're in the process of recruiting shopper marketing professionals of all levels and disciplines."

The Marketing Arm, which topped Promo magazine's list of the most creative agencies for 2010, employs more than 400 people in offices in New York, Los Angeles, Dallas, Chicago, San Francisco, and Charlotte. Part of Omnicom Group Inc., the agency was named one of the top places to work by the Dallas Morning News.

"As our shopper practice continues to grow, it made sense to expand our presence in the Northeast and in key retailer markets," said Paley.  "An office in Greenwich will help us better serve our clients, attract and retain top talent, and grow our strategic partnerships."

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. 

With a focus on sophisticated planning across all promotional channels, The Marketing Arm has developed comprehensive integrated programs — from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. The agency topped Promo magazine's list of the most creative agencies for 2010 and its client work has won a number of the industry's top awards, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.

Named by the Dallas Morning News as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.  For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

SOURCE The Marketing Arm