The Marketing Arm taps Alyson Breslin to lead its recruiting efforts

Sep 10, 2013, 10:10 ET from The Marketing Arm

DALLAS, Sept. 10, 2013 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency named the 2012 "Agency of the Year" by Chief Marketer magazine, has tapped Alyson Breslin to lead its recruiting efforts. In her new role, Breslin will partner with hiring managers to identify, attract, and hire qualified candidates across entertainment, cause, sports, shopper, event, mobile and social media marketing.

"There's an old saying: 'The team with the best players usually wins,'" said Brad Penman, The Marketing Arm's chief operating officer. "Having a smart, creative staff certainly helps. What's more important to us is that we're also adding people who are a good fit for our culture. When someone contributes to our culture, we're better as a company, an even better place to work, and even more effective for our clients." 

Breslin joins The Marketing Arm from Seven Tablets, where she served as director of recruiting. Previously, she served as division director for permanent placement at The Creative Group.

About The Marketing Arm

The Marketing Arm ( is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency was named Chief Marketer magazine's 2012 "Agency of the Year" and over the last four years its client work has won more than 85 major industry awards and honors, including three Cannes Gold Lions in 2013, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2012, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Corporate Consulting."

Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches staff in its offices in Dallas, New York, Los Angeles, San Francisco, Chicago, and London. Founded in 1993, the agency is part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.


Chris Anderson The Marketing Arm 214-259-3200

SOURCE The Marketing Arm