LOS ANGELES, Feb. 15, 2011 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Jason Katz and Erin Dwyer to vice president roles.
Katz joins as vice president/gaming to lead video game marketing strategies for the agency's clients and the activation of all gaming programs and initiatives, including in-game placement, branded games, promotions, partnerships, sponsorships, and events.
Dwyer will serve as vice president/digital strategy and integration. In that role, she will plan and incorporate social, mobile, web and emerging technologies into client campaigns to extend and enhance consumer engagement.
Both will be based in The Marketing Arm's Los Angeles office.
"Like all of the experts here at The Marketing Arm, Erin and Jason will provide clients with insight-driven ideas that delight and engage consumers," said Lewis Henderson, CEO of The Marketing Arm's entertainment practice. "Digital and gaming are two of the 22 capabilities in The Marketing Arm's broad activation continuum that allow us to execute big ideas in the marketplace."
Previously, Katz served as vice president of marketing for Snail Games USA, a division of Snail Games, one of the largest video game developers in China and a world leader in free-to-play MMO games.
He has additional experience with the Championship Gaming Series, Tribal DDB, Draft FCB, and Mirrorball Group, a New York-based entertainment marketing firm. During his career, he's worked with a number of leading brands, including Pepsi, DIRECTV, BSkyB, Dell, and McDonald's.
"Jason has significant experience in creating campaigns that help brands effectively reach and engage consumers who are passionate about gaming," said Henderson. "More important, he understands how brands can harness that passion to drive measurable results."
Dwyer comes to The Marketing Arm with a diverse mix of both client-side and agency experience across video games, technology and software, CPG, toys, CSD and online games. She's worked for leading agencies such as TBWA/Chiat Day, J Walter Thompson, WongDoody and DDB.
"Erin's diverse marketing experience across a broad range of industry categories – CPG, toys, luxury goods, online games – provides her with a unique perspective, strong knowledge base, and distinctive skill set," said Henderson. "Her deep understanding of digital integrated marketing strategy is a nice complement to The Marketing Arm's stable of digital experts."
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies for 2010 and its client work has won a number of the industry's top awards, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE The Marketing Arm