DETROIT, July 18, 2016 /PRNewswire/ -- Shopper marketing innovator, The Mars Agency, was ranked #5 of all Independent Agencies in North America, by the 2016 Effie Effectiveness Index. The Mars Agency is the only shopper marketing agency to rank in the top 75 of the list and marks the first time the agency has been recognized by the Effie Effectiveness Index.
Rob Rivenburgh, CEO, The Mars Agency North America said of the win: "The Effies Effectiveness Index features those agencies who most effectively drive business results for their clients. It's one thing to win awards, but it's an honor to be among the few distinguished agencies who have been the most effective business partners to their clients. We're excited and proud to bring shopper marketing front and center, as the leader in this space for the last 40-plus years."
This notable 2016 Effies Award comes on the heels of multiple new business wins by The Mars Agency and its selection as a Who's Who in Shopper Marketing Agencies by Shopper Marketing magazine and the Path to Purchase Institute for the 5th straight year. Hub Magazine also named The Mars Agency as one of its Top 3 shopper marketing agencies for eight years in a row, rewarding the agency for shopper-marketing excellence.
About The Mars Agency The Mars Agency is a full-service, global shopper and consumer marketing leader, operating in 11 offices in North America and Europe. For nearly 45 years, the agency has been consistently recognized as a thought-leader in the shopper space, attracting an impressive client base which includes Walmart, Samsung, Coca-Cola, T-Mobile, Campbell's and Pfizer.