News from the mars agency A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jun 11, 2019, 09:00 ET The Mars Agency introduces Marilyn(SM), the first end-to-end, AI-enabled predictive commerce intelligence platform for marketing to shoppers

The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, today announced the launch of MarilynSM, a predictive commerce...


Jan 28, 2019, 09:00 ET SmartAisle™, Powered by The Mars Agency, Brings Talking Whiskey Selector to BevMo!

The Mars Agency is partnering with specialty beverage retailer, BevMo!, to conduct the next phase of testing for its breakthrough, voice-activated,...


Oct 08, 2018, 11:49 ET Women At The Mars Agency Take Top Industry Honors And Awards, Continuing Proud Tradition Started By Founder

The Mars Agency is proud to recognize several of its employees for receiving top industry honors and awards from the Path to Purchase Institute and...


Oct 05, 2018, 08:51 ET The Mars Agency Holds Company-Wide Volunteer Day Across Global Offices

Employees at global marketing-to-shoppers leader The Mars Agency will be holding their annual company-wide global citizenship day on Friday, October...


Apr 30, 2018, 03:30 ET The Mars Agency Grows Customer and Media Solutions Teams to Provide Expanded Marketing Services to Fortune 500 Clients

The Mars Agency, the preeminent leader in marketing to shoppers, announces the recruitment of three industry experts to expand its field-based...


Mar 20, 2018, 07:43 ET The Mars Agency Captures First-Ever Agency Designation as Top Technology Solution Provider by Consumer Goods Technology's Readers' Choice Survey 2018

Global marketing-to-shoppers expert The Mars Agency was honored as the first-ever marketing agency named as a top technology solution provider in...


Feb 01, 2018, 07:43 ET The Mars Agency and Bottlerocket Wine & Spirit Launch Groundbreaking Voice Activated In-Store Shopper Tool

Global marketing-to-shoppers expert The Mars Agency today announced the launch of the "Bottle Genius Powered by Smart AisleSM," skill for Alexa, the...


Jan 02, 2018, 10:50 ET American Pet Nutrition Chooses The Mars Agency as New Shopper Marketing AOR

The result of a highly competitive pitch, among top-ranked shopper marketing agencies, American Pet Nutrition recently selected The Mars Agency as...


Dec 12, 2017, 07:30 ET The Mars Agency Continues To Build Its Growth-Driven Creative Practice

The Mars Agency announces that Jason Jakubiak and David Wysocki, both VP Group Creative Directors and Jim Feltz and Jason Parzuchowski, both Creative ...


Oct 31, 2017, 08:30 ET Tillamook County Creamery Association Selects The Mars Agency as New Shopper Marketing AOR

After an extensive search that included a roster of top-ranked shopper marketing agencies, the Tillamook County Creamery Association recently chose...


Oct 20, 2017, 08:30 ET The Mars Agency Activates 350 Employees For Its Annual Global Day Of Service

Today, from Detroit to New York City, Bentonville to Chicago, Dallas to Minneapolis, and Toronto to London, more than 350 employees of The Mars...


Sep 19, 2017, 09:30 ET The Mars Agency Wins Recognition As "Cool Place to Work"

The Mars Agency was recently named one of 100 Cool Places to Work in Michigan. The Agency was among 100 companies selected based on hiring practices, ...


Sep 13, 2017, 09:30 ET The Mars Agency Again Named The #5 Most Effective Agency by The Effies

Shopper marketing innovator and brand growth driver, The Mars Agency, was ranked #5 of all Independent Agencies in North America by the 2017 Effie...


Jul 11, 2017, 13:30 ET The Mars Agency Joins The AA490 Challenge To Bring Justice For Sexual Assault Victims In Detroit Area

The Mars Agency has taken its community involvement and local improvement efforts to a new level by teaming up with the African American 490...


May 23, 2017, 08:30 ET Colgate-Palmolive and the Mars Agency Take Home a Silver Effie Award For Sustainability-Focused Shopper Marketing Program

Colgate's "Turn Off the Water" campaign at Safeway supermarkets in Northern California, created by The Mars Agency in Southfield, Michigan, captured...


Apr 24, 2017, 09:00 ET The Mars Agency Expands E-Commerce Team To Meet Exploding Growth Among CPG Companies

As E-Commerce continues to emerge as the next dominant retail channel for CPG companies, The Mars Agency is adding senior members to its...


Apr 03, 2017, 09:00 ET The Mars Agency Expands Creative Leadership, Appoints Suzanna Bierwirth Chief Creative Officer

The Mars Agency announces two senior-level executive appointments to reinforce the strength of its creative leadership. Suzanna Bierwirth joins as...


Sep 20, 2016, 09:45 ET The Mars Agency's Tammy Brumfield, Kris Abrahamson And Maureen O'Hare Recognized As Women Of Excellence

The Mars Agency announces that Tammy Brumfield, SVP Retail Marketing Practice Leader, Kris Abrahamson, VP Client Leadership and Maureen O'Hare, VP...


Jul 18, 2016, 11:00 ET The Mars Agency Named A Top 5 Most Effective Agency By The Effies

Shopper marketing innovator, The Mars Agency, was ranked #5 of all Independent Agencies in North America, by the 2016 Effie Effectiveness Index. The...


May 11, 2016, 10:30 ET The Mars Agency Hires Accomplished Shopper Marketer Tammy Brumfield to Lead Its Retail Marketing Practice

The Mars Agency announces the addition of Tammy Brumfield as Senior Vice President, leading its Retail Marketing Practice and reporting to Rob...


May 02, 2016, 01:54 ET The Mars Agency Appoints Elise Wilfinger to New Corporate Strategy and Marketing Role

The Mars Agency announces the addition of Elise Wilfinger as EVP, Corporate Strategy & Brand Officer, a new role reporting to Rob Rivenburgh, CEO,...


Feb 17, 2016, 11:24 ET The Mars Agency and Detroit's College for Creative Studies Unveil 'Cross Stitch Creative'

The Mars Agency has announced its first-ever partnership with Detroit's College for Creative Studies (CCS). The leader in shopper marketing has...


Dec 15, 2015, 08:30 ET Darren Keen Named CEO, Europe After Building The Mars Agency's Office in London

The Mars Agency has begun its 2016 fiscal year with a series of historic, structural enhancements, including the promotion of Darren Keen from...


Nov 03, 2015, 08:00 ET The Mars Agency Proudly Names Rob Rivenburgh CEO, North America

Starting the 2015/16 fiscal year with a boom, The Mars Agency is proud to announce the promotion of Rob Rivenburgh from Chief Operating Officer to...


Oct 29, 2015, 08:03 ET The Mars Agency Celebrates 43 Years With Inaugural Founder's Day

When Marilyn Barnett founded The Mars Agency in 1972, it was rare for a woman to work outside of the home at all, let alone start an advertising...