LOS ANGELES, Nov. 21, 2016 /PRNewswire/ -- To the enthusiasts who search far and wide year after year; the devotees who demonstrate their passion in poem, song and petitions, too; and the loyalists who advocate on platforms from Twitter to City Council: We hear you loud and clear. The wait is over.
Just in time for the holiday season, McDonald's restaurants across Southern California are granting the wishes of famously dedicated and vocal McRib fans by bringing back the beloved sandwich on November 21. After a two-year absence and tireless campaigning from impassioned supporters, the McRib, along with frequent collaborator Dr. Pepper, will hit the road for the highly anticipated Pork & Pepper Comeback Tour, visiting Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.
"Southern California McRib fans are among the most passionate, dedicated and creative in the world," said Paul Tulaphorn, McDonald's franchisee and association president of the local McDonald's owner operators group. "We're excited to reward their loyalty and join them to celebrate the return of an icon."
The McRib is back at participating McDonald's restaurants for a limited time. The McRib features seasoned pork, McDonald's signature McRib® sauce—a sweet, smoky, tangy, western barbeque style sauce—dill pickles and mild, fresh slivered onions served on a bun.
There are a number of new ways for McRib fans to enjoy the return of their favorite season. The official McRib Finder iMessage app for iOS 10 is available to help customers quickly locate and enjoy this celebrated sandwich. Download here: http://apple.co/2fbE4kf
The Pork & Pepper Comeback Tour will offer fans an opportunity to engage online and offline through a multi-platform campaign across TV, radio, digital, social, mobile and PR. For more information and inside access to upcoming fan events and special offers, visit McRibTour.com. Check out our dedicated playlist on Spotify, and follow the Pork & Pepper Comeback Tour on Instagram and Twitter @McDonalds_SoCal.
About McDonald's of Southern California: McDonald's of Southern California is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Learn more at http://changeisheremcdsocal.com/ and follow us on Instagram @mcdonalds_socal and Twitter @McDonalds_SoCal.
About McDonald's USA: McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.