THE MILK CUP RETURNS IN 2025, EXPANDING OPPORTUNITIES FOR WOMEN IN ESPORTS

$300,000 Prize Pool, New Duos Format, and The Milk Cup Academy to Support and Elevate Women Gamers

LOS ANGELES, March 24, 2025 /PRNewswire/ -- The Milk Cup, one of the most-watched women's esports tournaments, is set to return in 2025 with a larger prize pool, a revamped competition format, and an expanded commitment to supporting women in gaming.

With over 60% of last year's competitors entering their first-ever tournament, The Milk Cup is dedicated to providing more women with the tools, resources, and opportunities needed to thrive in competitive gaming.

"We are thrilled to bring back The Milk Cup in 2025, reinforcing our deep commitment to the female gaming community and continuing to solidify milk's place as The Performance Drink of Gamers," says MilkPEP Senior Marketing Manager, Jen Grubb. "Designed in collaboration with women gamers, The Milk Cup is more than just a competition—it's an opportunity to celebrate, support, and elevate women. This year, we're proud to expand our impact with The Milk Cup Academy, providing amateur gamers with access to education, mentorship, and a supportive community to help level up their skills and advance their journey toward professional gaming, all fueled by milk."

Milk is changing the game… again.

The Milk Cup 2025 will introduce several major enhancements, including:

• A $300,000 Prize Pool – Increased from $250,000 to elevate competition and reward top talent.
• New Duos Format – A strategic shift to two person team-based play, creating more opportunities for players to collaborate and compete based on feedback from our community.
• Expanded Pathways to Qualify – Three major Series qualifier events in April, June, and August, each leading to the Finals.
• The Milk Cup Academy – A groundbreaking training and mentorship program designed to develop and empower women gamers through coaching, skill-building, and competitive experience.
• Live Broadcasts on Gonna Need Milk's Twitch channel – Bringing the action to a wider audience and increasing visibility for women in esports.

Powered by Real Nutrition – Milk

Milk provides the nutritional foundation for optimal gaming performance, with 13 essential nutrients, including high-quality protein, calcium, zinc, selenium and vitamins B12 and D. These nutrients are important for brain health and can help support focus, plus protein and B vitamins help provide sustained energy during long gaming sessions. Lactose free milk provides the same benefits, just without the lactose.

Introducing The Milk Cup Academy: Training, Mentorship, and Community

This year, Milk will also debut The Milk Cup Academy - a new Fortnite training program designed to provide women the resources and opportunities needed to succeed in esports, including:

• Expert Coaching from top gaming professionals including ThePeachCobbler, a renowned figure in the esports community, alongside other top gaming experts
• Competitive Training & Scrims to sharpen skills in real-time play.
• Wellness & Performance Support to help players stay focused and prepared.
• Exclusive Prize Opportunities for Academy participants to earn rewards while developing their game.

"The Milk Cup Academy is a game-changer," said Fortnite streamer and mentor ThePeachCobbler. "So many talented women just need the right guidance and opportunity. This program gives them both."

Expanding Opportunities for Women in Esports

Created by women gamers, for women gamers, The Milk Cup creates more opportunities for women in esports. The tournament is supported by:

• ThePeachCobbler – Top Fortnite streamer and Co-Founder of The Milk Cup.
• RaidiantGG – An all-women production team ensuring high-quality event coverage.
• Moonrock - program advisors across partners and sponsorships.

These partnerships underscore a shared commitment to providing more opportunities to women in the gaming industry, both as competitors and behind the scenes.

How to Get Involved

Registration for The Milk Cup 2025 is open now. Players of all skill levels are encouraged to sign up and compete for their chance to make esports history.

• Register at gonnaneedmilk.com/milk-cup
• Join the Gonna Need Milk Discord for community updates
• Follow @GonnaNeedMilk on X for live coverage and news

The Milk Cup is back. Are you ready to join?

About MilkPEP

The Milk Processor Education Program (MilkPEP), based in Washington, D.C., is funded by America's milk companies and is dedicated to educating consumers about the benefits of real milk. Learn more at MilkPEP.org.

SOURCE MilkPEP