NEW YORK, June 3, 2015 /PRNewswire/ -- The role of PR agencies and the work they're doing for their clients has grown in both scope and business impact. Today's multichannel environment provides PR agencies a greater opportunity to make significant contributions to a client's business.
PR Newswire's white paper, The New PR Agency Benchmarks for Demonstrating Value to Clients, explores the evolving role of agencies in today's dynamic media environment.
Today's public relations agencies provide skills well beyond what has historically been associated with traditional PR. The more time audiences spend on digital platforms, the more opportunities brands have to make lasting and important connections.
These diversified relationships enable agencies to provide value that reaches far beyond episodic campaigns, including:
- Helping clients achieve goals more effectively
- Understanding of how (and when) to utilize new tools
- Developing a more holistic view of the brand
- Finding and telling the brand story authentically
- Providing insight into their customer base
Understanding the impact PR can have on key performance indicators for the business and illustrating those results is a real challenge for brands, and agencies can help.
Learn how to measure a PR Agency's impact on traffic, leads and search by downloading the white paper here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC