The News Funnel Celebrates One-Year Anniversary With Nearly 500 Real Estate Companies Signed Up
Jun 12, 2013, 01:28 ET
NEW YORK, June 12, 2013 /PRNewswire/ -- The News Funnel is marking the one-year anniversary of its launch. Since launching in June 2012, the site has established itself as a fast-growing, business-to-business news curation website that enables real estate professionals to create a customized news feed based on their unique preferences. In just one year, the site has attracted several thousand professionals to its free customized news service. The News Funnel has also garnered nearly 500 companies that have created Company News Channels to upload their own content to the site. Currently, The News Funnel is in 17 markets with plans to continue to expand geographically to all 50 states by the end of 2013.
The News Funnel retrieves industry-specific articles, press releases, blogs, event announcements and market research reports from thousands of media sources as well as companies and associations. The news is collected from the most comprehensive set of sources in the real estate industry.
"The News Funnel is a wonderful tool for real estate professionals that not only saves them time, but makes them better informed as well," stated Stephen Siegel, Chairman, Global Brokerage for CBRE. "The simple, free product solves the problem of information overload by giving industry professionals the ability to source only the news and information that is relevant to their business. The News Funnel's aggressive market expansion and substantial subscriber growth is clearly a reflection that there is great demand for their product."
"The market response to our new site has been overwhelmingly positive since our launch," stated Michael Beckerman, CEO and founder of The News Funnel. "When we launched the site, we focused on solving two primary problems in the real estate news space. The first was building a simple tool to let professionals customize their news from thousands of sources. The second was providing companies with a free distribution tool to reach our subscribers with their own news. On both fronts, we accomplished our objectives and are now focused on scaling the site to keep up with the tremendous demand for The News Funnel nationally."
Beckerman, a 25-year veteran of the public relations industry, founded Beckerman PR and is also a principal in Antenna Group. He now works full time at The News Funnel and has built a team
of 12 full-time employees, with plans to continue hiring for several other key positions. Beckerman has personally funded The News Funnel, along with a group of prominent real estate and tech investors.
"Our research, coupled with my own personal experience, proved that real estate professionals simply aren't keeping up with the news as much as they would like because they don't have the tools to make the process more efficient," Beckerman added. "From day one, our primary goal has been to build the largest database of real estate news and related content, from hard news sources to blogs and user generated content. Prior to our 2012 launch, we spent several years cataloging this content and building the tools to enable professionals to access it in a variety of ways. Our goal remains to create the largest database of real estate-related news in the industry."
Notable companies using The News Funnel to distribute their content directly to the site include the following high-profile industry leaders:
About The News Funnel
The News Funnel is a free, web-based news aggregator for real estate professionals that sources industry-specific news from trade publications and major media sources. Subscribers create customized news feeds for their geographic market, industry segment and areas of interest that are accessed on their personalized home page or via a daily email.
In addition to pulling in news from thousands of media sources, The News Funnel features Company News Channels — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers.
The News Funnel is currently available in Austin, Boston, Chicago, Dallas/Ft. Worth, Houston, Los Angeles, Miami, New Jersey, New York, Orlando, Pennsylvania, Sacramento, San Diego, San Francisco, Washington, D.C., Seattle and Portland with new markets being expanded to on a regular basis.
For more information visit www.thenewsfunnel.com.
SOURCE The News Funnel
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