The Next Evolution for the US Charcuterie Market: Olli Salumeria Proudly Launches Groundbreaking Preservative-Free Salamis

Olli's first-of-its-kind innovation paves the way for gourmet snacking and charcuterie with simple ingredients, eliminating those preservatives today's consumers are looking to avoid.

NEW YORK, March 10, 2025 /PRNewswire/ -- Olli Salumeria, an emerging California-based charcuterie brand founded in 2010 by fourth-generation Italian salami maker Oliviero (Olli) Colmignoli, is setting the new standard in cured meats and gourmet snacking. Olli Salumeria proudly announces the national roll-out of the first-of-its-kind preservative-free salamis, marking the next evolution of the US charcuterie market.

Olli's new product line is completely free from both artificial and natural nitrates and nitrites, boasting the brand's unwavering commitment to combining traditional craftsmanship with groundbreaking innovation. On this change, Colmignoli reflects, "When I started the company 15 years ago, my mission was clear: to create the world's best tasting salamis and inspire others to slow down and enjoy meaningful connections over food made with intention. We believe that means creating products that are not only delicious but better for you, too. Olli's new preservative-free salami, which took more than three years of research and development to perfect, embodies this brand ethos."

This product innovation boldly challenges the status quo in the charcuterie industry, but Olli is determined to make products that reflect the company's – and Olli's – mission. Not only is this key for the company's growth and development, but it positions Olli as a continued leader in the category, too.

Tim Goldsmid, CPG food industry veteran and CEO of Olli Salumeria, believes this big move will help cement these ambitions. He comments, "within the category, there's a rise in interest in charcuterie, gourmet, and protein-forward snacks, coupled with preferences trending towards natural products with simple ingredients, including the elimination of preservatives." As a result, Olli's full portfolio of preservative-free salamis marks a historic milestone for the growing cured meats industry and consumers everywhere. "Until now every salami available in the US has included some form of preservatives. Finally, Olli can satiate consumer tastes, as we redefine what it means to snack mindfully. We are eager to connect more consumers with our business, one rooted in the joy of salami." 

The result is nothing short of exceptional. Olli has replaced its former natural nitrates with a propriety blend of dried fruits and spices to keep its products fresh. That process, when paired with Olli's traditional salt-curing method, achieves the perfect balance of freshness and flavor, resulting in a salami you'll want to slow down to savor with friends or family. Colmignoli adds, "We invite you to indulge in the purest form of charcuterie." 

Olli Salumeria's preservative-free launch begins rolling out national wide this spring and will include its core products: Snack Packs, Pre-sliced, and classic Chubs. Look for Olli's new "Proudly Preservative-Free" packaging at specialty and natural foods retailers across the country including Whole Foods, Albertsons, Publix, Kroger's and Amazon Fresh. To find an Olli retailer near you, visit www.olli.com/locate-products. For more information, visit www.olli.com and follow us on Instagram @olli_salumeria.

Olli Salumeria: Crafted with Legacy, Innovated for Today
Founded in the US in 2010 by Oliviero (Olli) Colmignoli, a fourth-generation salami maker and grandson of legendary artisan Ferrucio Fiorucci, Olli Salumeria draws on over 170 years of Italian tradition to create salami that's truly extraordinary. Olli's recipes—passed down through generations—celebrate the timeless art of curing, using only the finest ingredients: 100% vegetarian-fed pork, no antibiotics, and completely preservative-free, resulting in cured meats that are meant to be savored, shared, and appreciated.

With a state of the art facility in Oceanside, CA, Olli has grown considerably over the last fifteen years, with an ambition to double the business over the next several years. Olli's preservative-free core line includes Snack-packs, classic Chubs, and Pre-sliced, in a variety of flavors that are premiumly crafted with natural, transparent, and flavorful ingredients. Available nationwide at top retailers including Whole Foods, Kroger's, Publix, and on Amazon Fresh.

Media Contact: Pilar Ortiz-Diaz, [email protected]

SOURCE Olli Salumeria