The Original SoupMan Selects Trevelino/Keller to Assist with Franchise and Retail Growth

Thirty-Year-Old Iconic Soup Brand Focuses on Restaurant and Supermarket Expansion

Jul 14, 2014, 05:30 ET from Trevelino/Keller

STATEN ISLAND, N.Y., July 14, 2014 /PRNewswire/ -- Soupman, Inc. (Public Trading Symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original SoupMan, announces it has engaged Trevelino/Keller as its public relations agency of record. The partnership comes as the company looks to elevate the iconic Original SoupMan brand and position it as a premier franchise and retail company.

"With proven success supporting some the country's most well-known and emerging brands, Trevelino/Keller proved to be our best choice as agency of record for The Original SoupMan," states Lloyd Sugarman, CEO of The Original SoupMan. "Over the past year, we've spent a great deal of time advancing our retail packaged goods and suite of franchise options, and with a valued partner like Trevelino/Keller, we know that they will help us achieve our goal of bringing The Original SoupMan to cities across the nation."

A tiny storefront which quickly became a worldwide destination, The Original SoupMan is rated number 1 by Zagat and was praised by the New York Times as "Art, not Soup." The company set the standard for innovation and excellence long before the famous Seinfeld episode made it an indelible part of pop culture.

The brand has seen extensive growth in the last six months with SoupMan's Famous New York Delicatessen & Restaurant, an extension of The Original SoupMan storefront, which includes a menu of authentic NY delicatessen dishes.  In addition, a recent joint venture with Shaquille O'Neal has plans to drive growth of the company's franchised food truck business, a venture in which it plans to have 100 trucks on the road in the next few years.  The Original SoupMan can also be found in the soup aisle of a growing array of supermarkets nationwide, including Walmart, H-E-B Supermarkets, Safeway, The Fresh Market, Super Fresh and more.

Headquartered in Atlanta, with a presence in Orlando, FL and Charleston, SC, Trevelino/Keller lines up well on multiple fronts – depth of experience in franchising and retail packaged goods, a knowledge base that extends deep within the restaurant and culinary industry and an integrated public relations, social media and marketing approach.

"This is a one-of-a-kind opportunity to work with such a company given the amazing assets – culinary, brand, investors, publicly traded," says Dean Trevelino, principal, Trevelino/Keller. "We look forward to a fast-paced and thoughtful relationship focused on building the brand's national presence."

About Soupman, Inc.

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells soup to grocery stores and foodservice operators across America and has franchised restaurants.  Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Soupman, Inc., Tim Gannon, the co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member.  Soupman, Inc., parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information, visit, follow us on Twitter @OriginalSoupman and "Like" us on Facebook.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the expected franchisee interest in its soup truck and Al's Famous New York Delicatessen & Restaurant franchise opportunities, and the anticipated opening of restaurant at the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs in PA in 2013. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to attract franchisee interest at the expo, roll out franchises for our soup truck and  Al's Famous New York Delicatessen &Restaurant and attract other seasoned restaurant operators or otherwise to implement our marketing plan, including raise necessary capital,  and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at  

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