The Pine-Sol® Lady Celebrates 20 Years as Spokesperson

Beloved Brand Icon and Comedian Diane Amos Commemorates Milestone with Pine-Sol®

Jun 26, 2013, 06:05 ET from The Clorox Company

OAKLAND, Calif., June 26, 2013 /PRNewswire/ -- Diane Amos has had many roles throughout her career as an actress, inspirational speaker, a winning game show contestant, stand-up comedian and a wife and mother of two. This year she is celebrating the 20th anniversary of the role for which millions of Americans know her best – her role as The Pine-Sol® Lady.  

"It's amazing how fast time flies when you're having fun," said Pine-Sol spokesperson Diane Amos. "The last 20 years have been such a blessing, and I'm thankful that I have been able to represent a brand that I truly believe in. I'm most thankful for those moments of inspiration, laughter and encouragement that I've shared with women around the country. That's the power of Pine-Sol, baby!"

Diane has long expressed that her strength comes from an unshakable bond with her mother, Pearl, who was also a user of Pine-Sol® Cleaners. "My mother told me I was smart, that I was beautiful, and that I could do whatever I set my mind to," said Diane. "That strength has stayed with me in my life, and as the Pine-Sol Lady – a title that I've carried proudly for 20 years."

"Diane's powerful presence – her smile and vibrant personality – make her an ideal fit to embody the power of Pine-Sol® cleaners," says Pine-Sol® brand manager Stephanie Mann. "Pine-Sol® is a family brand – a special product and scent that has been a part of homes for nearly 100 years. Diane shares these generational memories, and for the past 20 years she has helped to create such memories in millions of homes. Congratulations Diane!"

Special Memories with the Pine-Sol® Lady:

  • 1993: Diane produces her first TV commercial with Pine-Sol
  • 2005: Diane first said "That's the Power of Pine-Sol, Baby" in a TV ad
  • 2007–2010: Diane served as keynote speaker for several Pine-Sol sponsored Ebony Magazine "Sisterspeak" events, awarding African American women with grants and scholarships for extraordinary work in their communities.
  • 2012: Diane starred in the original Pine-Sol Pranked video, which went viral and has been viewed by 1.6 million consumers and media.
  • 2012: Diane hosted the 'Deep Clean Diva' game show-style competition to identify Pine-Sol's most passionate fans. Pine-Sol's 'Deep Clean Diva' competition won a 2013 GOLD REGGIE Award in the category of Multicultural/Lifestyle.

As a Clorox brand, Pine-Sol® shares a commitment to making a positive difference in the communities where its consumers work and live. Pine-Sol® celebrates a powerful clean for the powerful women who transform their homes, communities and countries. Check out Pine-Sol® on Facebook for more tips and tricks on how to energize your home and empower yourself.

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The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information, visit

SOURCE The Clorox Company