The Poynter Institute in Partnership with PR Newswire Offers Training for Corporate and Marketing Communicators on Creating Credible Content

ST. PETERSBURG, Fla., March 1, 2012 /PRNewswire/ -- The Poynter Institute, in partnership with PR Newswire, is hosting a new conference and workshop series entitled "Creating Credible Content" that will focus on teaching marketing communications and corporate communications professionals how journalism skills and values can help build trust relationships with their online audiences.

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"Content creators can now engage directly with people online. Here they can create and build trusting relationships with new audiences," said Ellyn Angelotti, Faculty, digital trends and social media, Poynter Institute for Media Studies. "At Poynter we teach how core journalism skills and values can lead to greater relevancy and credibility in the digital age. We teach communicators how to cut through the noise."

"Creating Credible Content" will be held April 11th through 13th at the Poynter campus in St. Petersburg, Fl, and will feature speakers and presentations from top experts in journalism, corporate communications, marketing and social media. The first portion of the conference is comprised of sessions that will provide expert insight and actionable tips to more effectively communicate a company or brand message through content marketing. Specifically, session leaders will offer best practices for identifying and targeting the right audience, crafting clear and meaningful stories for their web sites, navigating ethical pressure points with regards to online content and utilizing social and search to create higher quality content.

Following the first day and a half of the conference, participants can enroll in one-on-one faculty coaching workshops and small group training sessions to advance critical thinking skills. These sessions will cover topics such as creating multimedia content, measuring your success using web analytics and managing a successful online community.

"For 37 years, The Poynter Institute has been teaching the skills and values necessary to create journalism that is of a service to our community, earning public trust and sharpening the skills of media leaders and communicators," said Sandra Azzollini, vice president, online communities, PR Newswire. "We at PR Newswire, for nearly 60 years, have been facilitating interaction between journalists and corporate communicators and we recognize how important it is to spread journalism training to today's new content creators."

In addition to the teaching team from Poynter, presenters include:

Vanessa Fox, Author, "Marketing in the Age of Google"
Keith Jenkins, Supervising Senior Producer, National Public Radio  
Sarah Skerik, Vice President, Social Media, PR Newswire
Anne Marie Borrego, Media Relations Director, The American Red Cross
Robert Rose, Strategist, Content Marketing Institute
Kevin McGeever, Editor, VISIT FLORIDA
Craig Silverman, Editor, "Regret the Error" and Poynter Adjunct Faculty member
Angela Dunn, Content Strategist, blogbrevity.com
Josh Gillan, Tampa Bay Times blogger/writer/editor and PolitiFact Florida writer

Ellyn Angelotti, Poynter Faculty for Digital Trends and Social Media, will lead the three-day conference. The cost to attend the conference is $450, with an additional $150 for coaching sessions. For more information or to apply, please visit http://www.poynter.org/12crediblecontent. Registration deadline is March 20th, 2012.

About The Poynter Institute
Founded in 1975 in St. Petersburg, Fla., The Poynter Institute is one of the nation's top schools for professional journalists and news media leaders, as well as future journalists and journalism teachers. Poynter offers training throughout the year in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter's News University (www.newsu.org) offers journalism training to the public through more than 200 interactive modules and other forms of e-learning. It has more than 200,000 registered users in 225 countries. Poynter's website, (www.poynter.org) is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

CONTACT:
Jessica Blais
Director of Marketing
The Poynter Institute
727-482-1313
[email protected]

Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected] 

Meryl Serouya
Marketing & Communications Associate
PR Newswire
201-360-6009
[email protected]

SOURCE PR Newswire Association LLC