The Priceline Group Announces the Acquisition of AS Digital
NORWALK, Conn., Sept. 3, 2015 /PRNewswire/ -- Today The Priceline Group (NASDAQ: PCLN) announced the acquisition of AS Digital, a leading provider of restaurant table and reservation management solutions. Based in Australia, AS Digital will expand The Priceline Group's global footprint in the digital restaurant reservation booking business, following the Group's acquisition of OpenTable in 2014. AS Digital will roll into the OpenTable brand within The Priceline Group, and serve to accelerate OpenTable's entry into the Australian market and expand its operations in Japan and across the Asia Pacific region. Terms of the deal have not been disclosed.
AS Digital operates ResPAK, a comprehensive table reservation and management software solution with a robust feature set that helps thousands of restaurants in over 40 countries manage their front-of-house operations seamlessly and efficiently. In addition, AS Digital powers mobile apps, widgets and websites under the brand bookarestaurant.com that help consumers find and book restaurants all over the world.
"AS Digital is a pioneer in B2B software solutions for the restaurant industry, building a highly competitive brand in one of the fastest growing markets," said Darren Huston, President and CEO of The Priceline Group. "This move extends the Group's initiatives in digital and mobile commerce and accelerates our international efforts in online dining as we continue to scale this business."
"OpenTable is the world's leading provider of online restaurant reservations and we can't wait to join forces with their team to increase the value we can offer for restaurant partners and ultimately the breadth of choice for diners," said Adam Clarke, CEO of AS Digital. "We also look forward to working alongside the Group's additional brands, all of which are leaders in digital and mobile technology innovation."
With over 2500 partners worldwide, AS Digital has seated more than 250 million diners through its software, ranging from Michelin starred fine dining restaurants to casual suburban eateries. The company is based in Melbourne, Australia with products and services available via direct or reseller relationships throughout the world.
About The Priceline Group
The Priceline Group (NASDAQ: PCLN) is the world leader in online travel and related services, provided to customers and partners in over 200 countries through six primary brands - Booking.com, priceline.com , KAYAK, agoda.com, rentalcars.com, and OpenTable. The Priceline Group's mission is to help people experience the world. For more information, visit PricelineGroup.com.
SOURCE The Priceline Group
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